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The Importance of Branding and Live Events

Topics: Culture Customer Marketing / Sales Social

Live events are no longer a “2D experience”. Digital technology allows companies and brands to create 3D touchpoints that enhance event experiences.

In this Britt Technology Impact Series session, Kurt Schneider, former Harlem Globetrotters CEO and WWE SVP of Marketing discussed the best practices of enhancing live events through digital customer engagement.

The Britt Technology Impact Series provides Tuck School of Business MBA candidates and the Tuck and Dartmouth communities with insights into how changes in technology affect individuals, impact enterprises and reshape industries. The series explores a different theme each academic year through events including panel discussions with industry leaders, one-on-one meetings with executives, and academic seminars. The 2016-2017 series focuses on “Digital Customers: The Changing Dynamics of Business”

The program is made possible by a generous donation from Glenn Britt T’72, former Chairman, President & CEO of Time Warner Cable.

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