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Now You Can. Should You? Getting Personal Without Alienating Consumers

Topics: Big Data / Analytics Marketing / Sales Privacy

justin-holzwarth-photoWatch MBA Fellow, Justin Holzwarth T’16, present findings from his MBA Fellows research project on personalization in sales and marketing. Justin discusses where the line is between delivering relevant content and being a little too knowledgeable about your customers (the creepy factor).

Justins dives into how different technologies that make up the Internet of Things (IoT) are driving deeper personalization, including tracking devices, bluetooth beacons, and connected appliances.


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