Exploring Digital Customer Connections and Total Product Experiences
Watch this Britt Technology Impact Series lecture with Forrester Research Vice President, James McQuivey. In this discussion, James discusses how digital technologies create new digital connections and alter the experience for customers.
James L. McQuivey, Ph.D.
Vice President, Principal Analyst Serving CMO Professionals
James serves CMOs and is the foremost analyst tracking and defining the power and impact of digital disruption on traditional businesses. His consumer models identify the ways consumers have embraced digital experiences and platforms, and his strategy models help companies prepare to serve those consumers. Though he applies this knowledge to a wide variety of industries, he spends the majority of his consulting time with consumer media and consumer electronics companies that are at the forefront of dealing with digital disruption. In February of 2013, James published his book “Digital Disruption: Unleashing the Next Wave of Innovation.”
Previously, James served as a vice president and research director, running Consumer Technographics® North America, Forrester’s unparalleled consumer research effort. Before that, he was a senior analyst and founding member of the online retail strategies practice at Forrester.
James has served as a professor teaching marketing research and media management at Boston University’s top-rated College of Communication. In addition, he has served as research director at WGBH in Boston and as a graduate fellow at Syracuse University. James earned his Ph.D. in mass communication research at Syracuse University. He also holds an MBA with an emphasis in marketing.