Warby Parker: Dave Gilboa & Neil Blumenthal | You Should Listen to This

Ross Dutille, Program Coordinator On March 21st, 2017

Topics: Entrepreneurial Tech Marketing / Sales Products / Services

While in business school, the co-founders of Warby Parker discovered a new business idea – through the misfortune of one, and the expertise of another. Back in 2010, Dave Gilboa and Neil Blumenthal designed a unique business model in which you could try on glasses, select your favorite, upload your prescription, and receive them within a few days – all while never leaving your home (and probably saving you money!). On this episode of NPR’s podcast, How I Built This, they talk about how they came up with the idea, drop out of the Wharton School of Business, and grow Warby Parker to the $1.2 billion company it is today.

Warby Parker is a great example of how technology can disrupt an entire industry. Throughout the sales process, technology is at the core of their model. Their website is state of the art – with interactive, rotating, human dummies that try on your selected glasses. Once you physically receive and select your pair of glasses you want, you don’t need an expert at the local eyeglasses shop to fit you – you ‘fit’ the lenses to your face dimensions using your smartphone’s camera. Pretty neat!  It’s worth listening to this podcast to learn more about their adventure through the eyeglasses industry.

Apple iTunes podcast

“You Should Listen to This” is a synopsis of a tech podcast which highlights a new strategy or insight that correlates with one (or more) of our areas of expertise.  If you have a podcast you recommend, we’d love to hear about it! Send your recommendation to us on Twitter @CenterDigital or shoot us an email.

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