digital strategies. competitive advantage.


  • Self-driving Cars and the Future of the Automotive Sector

    Tuck alumnus, Stern NYU Professor, and Automotive Industry Director for Google, Kyle Keogh discusses the future of the auto sector and the impact emerging technologies and self-driving cars are likely to have on the way we physically move around our world.

  • Pillars of Trust: Methods for Managers to Avoid Losing Trust in the Digital Age

    In today’s business environment, breaches of trust are questions of when, not if. Every business model and each business decision contain some risk of precipitating a trust event. But how should you manage to build trust?

  • Exploring the Barriers to the Broad Adoption of Cloud Gaming

    The global gaming market reached more than $107 billion in 2017, and with the global gaming population forecasted to reach 3 billion by 2021, major gaming and technology firms are racing to build the dominant platform delivering cloud gaming to the masses. Given cloud gaming has been in existence in some capacity for more than two decades, what is holding back widespread adoption?

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The Glassmeyer/McNamee Center for Digital Strategies focuses on the enabling role of digital technologies in business strategy and innovation. Our mission is to advance the theory and practice of management in a digital, networked economy and to link practitioners and scholars in ways that build economic value.

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We fulfill our mission by concentrating on the three following areas:

Scholarly Research

Connecting practice with scholarship anchored on IT enabled business strategy and processes.

Executive Dialogue

Convening roundtables focused on the role of the CIO to enable business strategy.

MBA Enrichment

Bringing digital strategies to students through informative forums, exposure to executives, experiential learning, classes and case development.

Our People: A Diverse Group of Amazing Thinkers

  • Core Team VIEW ALL
    Alva H. Taylor

    Faculty Director
    Associate Professor of Business Administration

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  • Alumni MBA Fellows VIEW ALL
    Jodine Gordon T’18

    Senior Product Manager, Amazon Original Stories
    Amazon Publishing

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  • MBA Fellows VIEW ALL
    Ryan Milligan T’19

    Interests: Cybersecurity, Product Management, Consumer Trust

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  • MBA Associates VIEW ALL
    Kathy Liao T’20

    Interests: Big Data, Customer Experience, Wearables, AI, Smart Home, Robotics

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