Britt Technology Impact Series

Always-on: How Hyperconnectivity Disrupts Business

October 24, 2014 • Tuck School of Business

Always-on: How Hyperconnectivity Disrupts Business Photo

The Collins dictionary describes hyperconnectivity as: “The state of being constantly connected to people and systems through devices such as smartphones, tablets and computers – and sometimes through software that enable and promote constant communication.”  The internet, social media, smart mobile devices, big data and digitization have converged and changed the competitive landscape on a global basis. Control has shifted. Before the age when people were globally connected to each other, the corporation largely had control of how and what they would sell, communicate and engage. But what does this shift in control mean for business? How can corporations remain relevant to their consumers while striving to raise brand equity? What opportunities exist for companies to capitalize on the connected marketplace? James L. McQuivey, Ph.D., Vice President, Principal Analyst Serving CMO Professionals at Forrester, explored these questions and more.

James L. McQuivey, Ph.D., Vice President, Principal Analyst Serving CMO Professionals, Forrester
James serves CMOs and is the foremost analyst tracking and defining the power and impact of digital disruption on traditional businesses. His consumer models identify the ways consumers have embraced digital experiences and platforms, and his strategy models help companies prepare to serve those consumers. Though he applies this knowledge to a wide variety of industries, he spends the majority of his consulting time with consumer media and consumer electronics companies that are at the forefront of dealing with digital disruption. In February of 2013, James published his book “Digital Disruption: Unleashing the Next Wave of Innovation.”

Previously, James served as a vice president and research director, running Consumer Technographics® North America, Forrester’s unparalleled consumer research effort. Before that, he was a senior analyst and founding member of the online retail strategies practice at Forrester.

James has served as a professor teaching marketing research and media management at Boston University’s top-rated College of Communication. In addition, he has served as research director at WGBH in Boston and as a graduate fellow at Syracuse University. James earned his Ph.D. in mass communication research at Syracuse University. He also holds an MBA with an emphasis in marketing.


What is Disruptive Innovation?

Listen to James explore the topics of hyperconnectivity, digital innovation and disruption.

Digital Disruption and the MBA

Chris White T’15 and James McQuivey discuss how digital disruption effects business schools and the MBA experience.

Total Product Experiences

It’s not about early adopters anymore – it’s about the full consumer experience.

Structuring for Innovation

James explains how enabling business innovation actually begins with the customer experience.

Big Data, Mobile and Cloud

How do companies deliver services to the connected consumer? Technology!

Digital Platforms

James and Chris chat about optimizing the use of digital platforms such as Amazon, Facebook and Google.

Reducing Friction

Chris and James explore the “myth” of early adopters and how technology gives consumers benefits without friction.

  • Professor Alva Taylor introduces the series and thanks the series supporter, Glenn Britt, who recently passed.

  • James begins his presentation.

  • The economics of digital connectivity is explored.

  • A full room of students and staff pay attention.

  • Everyone is surprised by a few case studies and examples of hyperconnectivity at work!

  • James speaks about the ATM machine and vast implications of digital banking.

  • Fellows and MBA students ask questions.

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