Britt Technology Impact Series

The New Face of Personalization: Capitalizing on the Connected Consumer

November 3, 2014 • Tuck School of Business

The New Face of Personalization: Capitalizing on the Connected Consumer Photo

Today’s consumer is always connected. Their phone is in their pocket; they have massive social networks where they connect with friends and engage with brands; they shop in-store and they shop online. Plus, their email boxes are always full and texting is the new norm. How are companies equipping themselves to connect all these digital dots and optimize personalized messages while delivering personal meaning to consumers? In what ways can technology and automation equip companies to capitalize on the hyperconnected consumer? This talk with the EVP of Customer Success at Sailthru, Cassie Lancellotti-Young T’11, explored these questions and more.

Cassie Lancellotti-Young T’11, EVP, Customer Success, Sailthru
Cassie is EVP of Customer Success at Sailthru, where she works with top commerce and retail brands to strengthen customer retention and improve top-line revenue. Formerly a Sailthru client and a long-time consumer marketer, Cassie joined Sailthru from Gerson Lehrman Group where as VP Marketing Analytics & Intelligence, she led GLG’s intrapreneurship efforts and evangelized lean development across the organization. Previously, she served as VP Marketing for Savored (acquired by Groupon in 2012).

Previously, Cassie was an early employee at, where she spent several years managing direct marketing and analytics for the company’s subscription business and drove 7x growth in revenue and readership in just a few years. She began her career as a media and technology analyst at Citigroup Global Corporate & Investment Bank and has also held a variety of consulting roles with leading digital brands such as AOL and SapientNitro.

Cassie graduated from Duke University and holds an MBA from the Tuck School of Business at Dartmouth. Her work has been featured by publications such as NYTimes, Mashable, VentureBeat, Inc. Magazine, Women’s Wear Daily and WIRED. Cassie is also an alumni MBA Fellow of our center.


Cassie Lancellotti-Young T’11, EVP, Sailthru

The New Face of Personalization with Cassie.

Marketing in Hyperconnectivity

Pasy Govindarajan T’15 and Cassie discuss marketing in today’s connected age.

Big Data and Big Brother

Cassie and Pasy explore how brands can walk the line between relevant and creepy.

  • Cassie Lancellotti-Young T'11, EVP at Sailthru, and Pasy Govindarajan T'15 preparing for their video interview in the Tuck studio. Both women are CDS MBA Fellows.

  • Cassie explains how Sailthru isn't a personalization company, but rather a SaaS customer-retention company.

  • Cassie's presentation is ready...

  • Professor Nelsin pauses after posing a question to Cassie about consumer behavior in regards to email marketing. Current CDS MBA Fellows Pasy and Nathan Isaacson listen for her response.

  • Ah....the all-too-familiar LUMA scape....

  • Program Manager Patrick Wheeler thanks Cassie for coming back to Hanover.

  • The full room shows their appreciation for an informative talk.

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