Britt Technology Impact Series

Transforming a Popular Business in the Era of Customer Centricity

October 7, 2016

nexus2cee_web-evernote-tutorialA Discussion about Digital Customers with Evernote CEO, Chris O’Neill T’01

Evernote is a popular cloud-based software company with a loyal following among its users. With over 200 million users and 20,000 customers, it’s a company that feels changes and pays attention to its customers. With new competitors and customer expectations changing, it’s also a company that is in the middle of evolving. Change is never easy, and Evernote CEO, Chris O’Neill T’01, is leading the company through a time of extraordinary change.

The center welcomed Chris back to Tuck where he discussed the current transformation at Evernote and how the company thinks about digital customers and the difference between a user and a customer. Specific questions he will address include:

• How does Evernote balance being both a B2C and B2B company?
• What is the difference between end users and customers, and how do you balance both of their needs and expectations?
• Why is Evernote transforming its business given it has a great brand, 200 million users and over 20,000 customers?
• How hard is it to change a company with a loyal and happy following?
• What role does cloud computing play in serving Evernote customers?
• How are customer expectations changing and how does Evernote adapt to those changes?


chrisoneillChris O’Neill is a technology industry leader with decades of experience building and growing successful products, brands and teams. As CEO of Evernote, he is tackling the challenge of turning a beloved globally recognized brand into a productivity powerhouse beyond its already sizeable 200M member base. As a leader, Chris draws on his experiences growing up in small-town Canada as a hockey-playing middling student, and strategizing his way to become one of Silicon Valley’s most sought-after leaders. An enthusiastic team builder, athlete, angel investor, husband and father, Chris loves Evernote for how it helps people like him organize his broad-ranging intellectual, business and personal pursuits, and focus on what matters most.

Link to Tuck Today Article: Productivity Redefined

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