Britt Technology Impact Series

Video and the Value Chain

February 18, 2009

Video and the Value Chain PhotoBob Zitter
EVP, Technology and CTO Home Box Office

Bob Zitter, Executive Vice President, Technology, Chief Technology Officer, Home Box Office (HBO)
Bob Zitter is executive vice president, Technology and chief technology officer, for Home Box Office. He is responsible for overseeing all of the company’s technology efforts worldwide, including distribution, origination, production operations, engineering and IT. In addition, he oversees HBO’s research and development related to emerging new media platforms as well as the essential technology operations related to these new initiatives. A technology leader and innovator throughout the history of HBO and within the industry at-large, Zitter was responsible for HBO’s pioneering introduction of digital compression technology in 1992, the development and launch of HBO HDTV in 1999, and the technology aspects of HBO on Demand. He was also one of the founders of HBO’s businesses in Latin America, Asia and Europe.

Zitter joined HBO in 1981 as director of Network Operations. In 1983 he was named vice president, Network Planning. In this post, he was responsible for overseeing the roll-out of HBO’s nationwide satellite scrambling program as well as acquiring the company’s satellite capacity. In 1984, he was named vice president of Network Operations responsible for the operation and implementation of HBO’s distribution and transmission facilities. Zitter became senior vice president of Technology Operations in 1991. Before joining HBO, Zitter was a cable operator and broadcaster with Schurz Communications, Inc. based in the mid-west, and previously supervised network operations for ABC-TV in New York.

Zitter was inducted into The Cable Television Hall of Fame in 2006 for his exemplary contributions to the growth and development of the cable industry and is also a recipient of the NCTA’s Vanguard Award for his outstanding leadership in science and technology. He is a director of The North American Broadcasters Association and serves on the Television Committee of the Consumer Electronics Association and the Technology Advisory Council for CTAM and The Cable Center. He is past president of the Maryland-Delaware Cable Association. Zitter has a BA degree from Colgate University and an MBA from Frostburg State College in Maryland.

Jonathan Hurd, Director, Altman Vilarie & Co
Jonathan joined AV&Co. in 2006. With more than 20 years of consulting and industry experience, Jonathan’s background within the communications, media and related technology sectors is extensive. His primary areas of expertise include business and marketing strategy, new business creation and launch, integrated consumer and business services, and customer and sales channel segmentation and targeting. Jonathan’s work with operators includes communications services strategy and business planning, market sizing, product roadmap development, customer segmentation, and marketing budget optimization across systems, products, customers and channels.

Prior to joining AV&Co., Jonathan was a Vice President with ADVENTIS. Before that, he was a Partner in the Communication, Information and Entertainment practice of Mercer Management Consulting. Jonathan has also served as Vice President of Marketing for a computer peripherals manufacturer, and has held marketing and strategic planning positions at Lotus Development Corporation. In addition, he has served as a software development product manager in industries including financial services, computer peripherals, video game development and management consulting.

Jonathan is frequently quoted in publications such as Investor’s Business Daily and Telephony Magazine. He often speaks at industry conferences such as the International Consumer Electronics Show (CES), Digital Hollywood and IPTV World Forum. Jonathan has authored and published articles on topics such as customer and channel segmentation, online content strategy, the future of voice services and partnership strategy. Jonathan received a B.S. in Computer Science and Engineering from M.I.T., and an M.B.A. from Harvard Business School.

HBO’s Bob Zitter Discusses Changes in the Video Value Chain

Bob Zitter, EVP, Technology and CTO, visited Tuck as part of the 2008-2009 Tech@Tuck Speaker Series and Britt Technology Impact Series. After a lecture on Video and the Value Chain, Zitter discussed how video content will be delivered in the future. Interview conducted by MBA Fellow Miguel Munoz, T’09.

Please click the play button to watch the interview.

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