AT&T Comcast Corporation: Making Good on the Broadband Promise?

Topics: Communications Culture Operations Organizational Structure

Kate Thunnissen T'02, under the supervision of Visiting Professor Melissa M. Appleyard
Length: 18 pages
Publication date: 2002
Case#: 6-0012

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On December 19, 2001, AT&T’s Board of Directors unanimously approved Comcast’s bid for AT&T Broadband. AT&T’s strategy to offer telephone and cable through “one-stop shopping” had been deemed a dismal failure by many analysts. Would Comcast be any more successful capitalizing on the broadband assets that AT&T had amassed?

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