Cisco Systems (B): Maintaining an Edge in e-Business
Topics: Culture Customer Operations Organizational Structure
Philip Anderson, Vijay Govindarajan, Chris Trimble, Katrina Veerman T'01
Length: 6 pages
Publication date: 2001
Case#: 1-0002
As of March 2001, Cisco Systems enjoys a reputation as the most sophisticated e-business in the world. For its executives, the question of how to maintain this leadership position is paramount. Funding mechanisms, organizational models, and measures of successful innovation are just some of the issues that become increasingly complex as Cisco grows.