Mattel, Inc: The Lead Paint Recall

Topics: Risk Management

M. Eric Johnson
Length: 19 pages
Publication date: 2010
Case#: 6-0033

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Supply chains face many risks, from material flow disruption and quality failures to information security. In some cases those risk come from suppliers in other cases they come from downstream partners. For example, in 2010, Toyota faced global criticism over its handling of a recall related to sticking accelerator pedals. Likewise, in 2007 product safety problems led many toy makers to recall products during the holiday season. Mattel, the world’s largest toymaker with years of experience working in China, found itself in the middle of very negative global publicity. This case inquires as to what went so wrong?

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