Papirius: Office Depot Is Coming
M. Eric Johnson, Daniel R. Justicz T'00, Jay A. Altizer T'00
Length: 18 pages
Publication date: 2004
In 2001, Petr Sykora and Jan Cerny, founders of the Czech-based office supply distributor Papirius, began to formulate their potential responses to Office Depot’s impending entrance into the Czech market. Should they enter adjacent countries, expand their online presence, or acquire domestic competitors to gain market share?