Video On Demand (VOD): A Killer App or “Too Little, Too Late”?

Topics: Culture

Ed Ludwigson T'02, under the supervision of Visiting Professor Melissa M. Appleyard
Length: 7 pages
Publication date: 2002
Case#: 6-0013

Preview copy in PDF format (84K)

In the early 1990s, cable providers envisioned Video on Demand offering consumers access to hundreds of movie titles just a few clicks away on the remote. However, the cost of building the infrastructure coupled with the cost of upgrading the cable networks, had proved too expensive to support VOD as a stand-alone service. Over the past eight years, cable companies have invested over $45 billion to upgrade to broadband hybrid fiber/coaxial (HFC) systems, and VOD has once again emerged as a promising source of growth for cable operators.

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