Digital Excellence: Prisere LLC

September 27th, 2017

Topics: Culture Enterprise IT Operations Process Management

Tuck School’s Center for Digital Strategies takes part in several Executive Education programs offered throughout the year, and in a number of locations. The “Digital Excellence Program“, offered in partnership with Google, was first offered in June 2015 and is geared towards the Minority Entrepreneur. The goal of this program is to provide participants with the tools needed to bring their digital marketing and communication skills to the next level. Sessions vary in topic from Google Analytics, to AdWords, to business leadership skills.

The Founder and CEO of Prisere LLC, Donna Childs, gave us a bit of time to talk about her Tuck experience, and the digital strategy impact of the program.

How does the use of digital technology or strategy help enhance your business?
It helps us to build a community with which to share our work and a commitment to resilience.

What was a key takeaway for you at the Digital Excellence Program that has helped your business?
The key takeaway it is not just the outward-facing social media platforms, but the business itself that must be digital.

Are there any specific digital or tech policies that have helped create a positive internal culture for your team?
We are developing a guide to ensure consistency with our digital communications.

What has been one big surprise around the impact or influence of digital on your company? 
The level of interest in engagement – we now have members of our community from Pakistan, Australia and other remote parts of the world.

One awesome fact about you or your company.
Several years ago, we developed the disaster risk reduction communication strategy for the United Nations Office for Disaster Reduction in the Caribbean (see here) and volunteered to teach small business disaster preparedness workshops in Houston throughout Florida. After seeing the devastation inflicted by Hurricanes Harvey and Irma, we are glad to have been proactive in contributing in a small way to the needs of those communities.

Executive Bio
Donna Childs, Founder and CEO, Prisere LLC
Digital Excellence, December 2015
www.prisere.com

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