CDS Fireside Chat with Ali Devaney T’18

Marketing Innovation and Data Integrity in Life Sciences and Healthcare

Join us for an insightful discussion led by Ali Devaney T’18, a seasoned marketing expert with deep experience in the intersection of technology, healthcare, and life sciences. Currently serving as the Marketing Lead at Centaur Labs, Ali has successfully navigated the challenges of building and promoting a rapid, accurate, crowd-sourced data annotation platform tailored for the biomedical, wellness, and life sciences industries.

Drawing from over two years of experience at Centaur Labs and nearly four years at Microsoft, including roles in product marketing for Microsoft Viva, healthcare, and accessibility, Ali will explore the evolving role of data in healthcare and life sciences. The discussion will delve into how crowd-sourced data annotation can drive innovation in these sectors and will highlight strategies for marketing complex technological solutions to diverse audiences, including healthcare providers and wellness industries.

Key topics will include:

• The importance of accurate data annotation in life sciences and its impact on research and development.
• Strategies for ensuring fairness and inclusivity in AI-driven healthcare solutions, including the role of diverse data sources and careful data annotation practices.
• How to effectively market data-driven products to the healthcare industry.
• Insights into integrating cloud solutions like Microsoft 365, Dynamics 365, and Azure in healthcare to enhance patient care and operational efficiency.

This event is ideal for MBA students interested in marketing, healthcare, technology, and data sciences, providing a comprehensive understanding of how to blend these disciplines to drive success in modern business landscapes.