Digital Business Models

Digital business models refer to leveraging digital technologies to either transform or create new businesses, go-to-market approaches, and/or product and service combinations. This often results in a redefinition or reordering of the value chain and/or approach to the customer, thus altering or offering a new customer value proposition or new monetization path. At the CDS, we seek to understand the nature and type of these changes in model or approach and the role technology plays in enabling them.

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11 Predictions for the Future of B2B Product Marketing

The world of B2B product marketing continues to accelerate at a breakneck pace. It can be hard to keep up with everything. All of this change caused C...

Digital Therapeutics: The Future of Digital Health Tools and Virtual Care

Digital therapeutics (DTx) are an increasingly attractive field from a patient, provider, and investor perspective. Utilization of virtual care and di...

Driving Innovation: Strategies for the Autonomous Vehicle Sector

The autonomous vehicle industry is marching, slowly but inexorably, towards a world in which cars may no longer need humans behind the steering wheel....

Playbook: Go-to-Market Strategies for Mobile Gaming Studios

The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...

Chatbots in Enterprise System Management

Chatbots in Enterprise System Management CDS MBA Fellow, Mike Hanley T’19, provides an overview of chatbot technology and explains how they can be u...

Figuring Out Freemium: How B2B SaaS CEOs Should Assess the Freemium Opportunity

Software-as-a-service (SaaS) product adoption has exploded over the past 10 years, with the average business spending $343K on SaaS products in 201...

Voice Technology in Healthcare

The growth in adoption of voice assistants and voice tech is projected to triple to 8 billion devices in use by 2023, and 50% of all searches are expe...

Exploring the Barriers to the Broad Adoption of Cloud Gaming

The global gaming market reached more than $107 billion in 2017, and with the global gaming population forecasted to reach 3 billion by 2021, major g...

Chatbots and the Strategic Value of Conversational Marketing

Drift VP of Operations, Will Collins T’16, explains chatbots and the impact of conversational marketing in B2B.

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Pillars of Trust: Methods for Managers to Avoid Losing Trust in the Digital Age

In today’s business environment, breaches of trust are questions of when, not if. Every business model and each business decision contain some ri...

A Toolkit for Legacy Retailers to Optimize Their Digital Shopper Engagement

Stephanie Yera T’18, MBA Fellow with the CDS, conducted research designed to help legacy retailers understand the threat from e-commerce players...

Autonomous Vehicle and its Value Creation to User Experience

Robin Hwang T’18, MBA Fellow with the CDS, conducted research evaluating adoption of autonomous vehicles and what user experiences are likely to...

Babylon Video: Product Design and Expansion in the Online Video Industry

Babylon Video: Product Design and Expansion in the Online Video Industry Professor Alva Taylor, Geoff Mattei (T’12 and Alumni Fellow of the Center f...

Legendary Entertainment – Film Making in the Age of Analytics

Legendary Entertainment – Film Making in the Age of Analytics Faculty Director, Alva Taylor teaches two exciting elective courses in the MBA cur...

Recommendations for Enterprises

Business model changes enabled by technology are causing disruption across all sectors of the global economy. Established businesses must recognize th...

Transforming Into a Software Company

Thinking like a software company can help traditional businesses adapt to the change caused by digital disruption and transform into a leading digital...

The Digital Enterprise and Changing Business Models

Digital technologies have penetrated every aspect of consumer life and modern business. The number of connected devices and sensors continues on its e...

The Digital (R)Evolution: Transforming Business Models

The 2015-16 Britt Technology Impact Series (BTIS) explored the challenges and opportunities driven by digital technologies in a series focused on the ...

Global Supply Chain Management: Digital Supply Chains and Logistics

Modern supply chains have to account for the interdependence of global markets, the volatility of world events, and the pervasive connectivity of peop...

The Role of Big Data and Predictive Analytics in Retailing

Journal of Retailing, forthcoming Praveen Kopalle, et al. Praveen Kopalle, associate dean for the MBA program and the Signal Companies’ Professor of...

The Digital Enterprise and Changing Business Models

Our world is increasingly digitized, characterized by pervasive connectivity of people and things and overwhelming amounts of data. Advances in artifi...

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