Digital Business Models

Digital business models refer to leveraging digital technologies to either transform or create new businesses, go-to-market approaches, and/or product and service combinations. This often results in a redefinition or reordering of the value chain and/or approach to the customer, thus altering or offering a new customer value proposition or new monetization path. At the CDS, we seek to understand the nature and type of these changes in model or approach and the role technology plays in enabling them.

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Features

Playbook: Go-to-Market Strategies for Mobile Gaming Studios

The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...

Computing in the 3rd Dimension: 3D Imaging, Scanning & Printing at HP, Inc.

HP, Inc. General Manager, 3D Scanning and Product Management, Rama Oruganti T’09, explains how 3D imaging, scanning, and printing come together ...

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Figuring Out Freemium: How B2B SaaS CEOs Should Assess the Freemium Opportunity

Software-as-a-service (SaaS) product adoption has exploded over the past 10 years, with the average business spending $343K on SaaS products in 201...

AI, ML, and Natural Language Processing with Bradley Webb T’16, Product & Growth Leader at Surge AI

The Center for Digital Strategies welcomed alumnus, Bradley Webb T’16 to Hanover, NH in April of 2022 for a conversation about the practical app...

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CDS Associates Explore: NFTs and the Creator Economy

Earlier this spring, MBA Associates of the Center for Digital Strategies gathered to explore NFTs and the creator economy. Below is a recap of that di...

Digital Therapeutics: The Future of Digital Health Tools and Virtual Care

Digital therapeutics (DTx) are an increasingly attractive field from a patient, provider, and investor perspective. Utilization of virtual care and di...

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11 Predictions for the Future of B2B Product Marketing

The world of B2B product marketing continues to accelerate at a breakneck pace. It can be hard to keep up with everything. All of this change caused C...

Digital Therapeutics: The Future of Digital Health Tools and Virtual Care

Digital therapeutics (DTx) are an increasingly attractive field from a patient, provider, and investor perspective. Utilization of virtual care and di...

Fireside Chat with Eric Ly, Co-Founder, LinkedIn

The Center for Digital Strategies at Tuck had the pleasure of hosting Eric Ly on February 24, 2021, for an intimate and informative discussion. In thi...

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The Pandemic as a Catalyst: Rapid Transformation for Future Success in Media and Healthcare

On October 23, 2020, the Center for Digital Strategies (CDS) and Center for Health Care (CHC) hosted a pilot “Digital Safari,” bringing together C...

Twitch: A Tough Decision Demonstrates Long-Term Thinking

What should a business—and its leadership—do when antagonized by a third party? When thinking about the wider value chain, is there enough value t...

Chatbots and the Strategic Value of Conversational Marketing

Drift VP of Operations, Will Collins T’16, explains chatbots and the impact of conversational marketing in B2B.

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On the Ground in China: Witnessing Digital Transformation at a Global Scale

In the last decade, it has become increasingly clear that the Bay Area has new competition for tech dominance. We’re not talking about Seattle, New ...

Tech 101: Learning Series Teaches Tech Fundamentals to Future General Managers

Over the past several years, the Center for Digital Strategies heard from Tuck students and alumni that some students need to learn the basics of the ...

Chatbots in Enterprise System Management

Chatbots in Enterprise System Management CDS MBA Fellow, Mike Hanley T’19, provides an overview of chatbot technology and explains how they can be u...

Figuring Out Freemium: How B2B SaaS CEOs Should Assess the Freemium Opportunity

Software-as-a-service (SaaS) product adoption has exploded over the past 10 years, with the average business spending $343K on SaaS products in 201...

Voice Technology in Healthcare

The growth in adoption of voice assistants and voice tech is projected to triple to 8 billion devices in use by 2023, and 50% of all searches are expe...

Exploring the Barriers to the Broad Adoption of Cloud Gaming

The global gaming market reached more than $107 billion in 2017, and with the global gaming population forecasted to reach 3 billion by 2021, major g...

Pillars of Trust: Methods for Managers to Avoid Losing Trust in the Digital Age

In today’s business environment, breaches of trust are questions of when, not if. Every business model and each business decision contain some ri...

5G Use Cases: Hype vs. Reality

Presentation by CDS MBA Fellow, Nikilesh Eswarapu T’19, provides an overview of hyped 5G use cases and evaluates each for feasibility to help you av...

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Voice Technology in Healthcare

Presentation by CDS MBA Fellow, Jenna Romeo T’19, delivers a roadmap outline how large tech companies can and should develop voice tech user int...

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Making the Transition to Freemium

How should B2B SaaS companies assess the viability of freemium business model development at their company? CDS MBA Fellow, Ryan Milligan T’19, help...

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Digital Deep Dive: Center for Digital Strategies Visits China

In our first meeting as second year CDS MBA Fellows this past fall, we crowdsourced a list of “must know” technology companies: Ping An, an insura...

The Future of HubSpot: A Discussion with Co-Founder and CEO, Brian Halligan

In this fireside chat, moderated by Tuck Professor Lauren Grewal, HubSpot Co-Founder and CEO, Brian Halligan, shares his views on the company’s grow...

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