Digital Business Models

Digital business models refer to leveraging digital technologies to either transform or create new businesses, go-to-market approaches, and/or product and service combinations. This often results in a redefinition or reordering of the value chain and/or approach to the customer, thus altering or offering a new customer value proposition or new monetization path. At the CDS, we seek to understand the nature and type of these changes in model or approach and the role technology plays in enabling them.

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Figuring Out Freemium: How B2B SaaS CEOs Should Assess the Freemium Opportunity

Software-as-a-service (SaaS) product adoption has exploded over the past 10 years, with the average business spending $343K on SaaS products in 201...

Exploring the Barriers to the Broad Adoption of Cloud Gaming

The global gaming market reached more than $107 billion in 2017, and with the global gaming population forecasted to reach 3 billion by 2021, major g...

Voice Technology in Healthcare

The growth in adoption of voice assistants and voice tech is projected to triple to 8 billion devices in use by 2023, and 50% of all searches are expe...

Playbook: Go-to-Market Strategies for Mobile Gaming Studios

The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...

Mobile Gaming Playbook

How should gaming companies approach the marketing, development, and release of their mobile games? In such a competitive environment, test audiences,...

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Simple Value Proposition, Complex Digital Strategies

What is your clear promise to your customers, your clients, your constituents? That’s the question Professor Alva Taylor, Faculty Director of th...

Creating a Digital-First Strategy

In a recent article in Stanford Social Innovation Review, CDS Faculty Director Alva Taylor was quoted in an article about how non-profit organization...

Tech 101: Learning Series Teaches Tech Fundamentals to Future General Managers

Over the past several years, the Center for Digital Strategies heard from Tuck students and alumni that some students need to learn the basics of the ...

Chatbots in Enterprise System Management

Chatbots in Enterprise System Management CDS MBA Fellow, Mike Hanley T’19, provides an overview of chatbot technology and explains how they can be u...

Figuring Out Freemium: How B2B SaaS CEOs Should Assess the Freemium Opportunity

Software-as-a-service (SaaS) product adoption has exploded over the past 10 years, with the average business spending $343K on SaaS products in 201...

Voice Technology in Healthcare

The growth in adoption of voice assistants and voice tech is projected to triple to 8 billion devices in use by 2023, and 50% of all searches are expe...

Chatbots and the Strategic Value of Conversational Marketing

Drift VP of Operations, Will Collins T’16, explains chatbots and the impact of conversational marketing in B2B.

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Consumer Internet & the Strategic Importance of Hardware with Jodine Gordon T’18

As software eats the world, what role does hardware play in enabling business strategy? MBA Fellow, Jodine Gordon T’18 tackled that question in her ...

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The Ripple Effect on Cryptocurrency

Today the world sends more than $155 trillion across borders. Yet, the underlying infrastructure is dated and flawed. Ripple connects banks, payment p...

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The Future of Education might be Khan Academy

Instead of just mindless entertainment, watching YouTube videos occasionally results in me learning something interesting. We at the Center for Digita...

A Toolkit for Legacy Retailers to Optimize Their Digital Shopper Engagement

Stephanie Yera T’18, MBA Fellow with the CDS, conducted research designed to help legacy retailers understand the threat from e-commerce players...

Autonomous Vehicle and its Value Creation to User Experience

Robin Hwang T’18, MBA Fellow with the CDS, conducted research evaluating adoption of autonomous vehicles and what user experiences are likely to...

Babylon Video: Product Design and Expansion in the Online Video Industry

Babylon Video: Product Design and Expansion in the Online Video Industry Professor Alva Taylor, Geoff Mattei (T’12 and Alumni Fellow of the Center f...

Understanding and Monitoring the Darknet in a Data-Centric World

Alison Connolly T’11 explains what the darknet is and why it’s important in determining if you or your company have been hacked. Alison demonstrat...

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Digital Excellence: Small Pond Video Productions

Tuck School’s Center for Digital Strategies takes part in several Executive Education programs offered throughout the year, and in a number of locat...

Digital Excellence: Peralta Design

Tuck School’s Center for Digital Strategies takes part in several Executive Education programs offered throughout the year, and in a number of locat...

Measuring Data in a Cross-Platform World

David Chemerow T’75 talks about the many ways data is helping media companies make better decisions. At comScore, and previously as COO and CFO ...

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How MuleSoft Connects the World’s Applications, Data, and Devices

As businesses become more complex, so do their software applications, systems, and hardware. Connecting disparate IT systems is incredibly difficult. ...

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Digital Excellence: InnovatorsBox

Tuck School’s Center for Digital Strategies takes part in several Executive Education programs offered throughout the year, and in a number of locat...