Digital Business Models

Digital business models refer to leveraging digital technologies to either transform or create new businesses, go-to-market approaches, and/or product and service combinations. This often results in a redefinition or reordering of the value chain and/or approach to the customer, thus altering or offering a new customer value proposition or new monetization path. At the CDS, we seek to understand the nature and type of these changes in model or approach and the role technology plays in enabling them.

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Features

Playbook: Go-to-Market Strategies for Mobile Gaming Studios

The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...

Computing in the 3rd Dimension: 3D Imaging, Scanning & Printing at HP, Inc.

HP, Inc. General Manager, 3D Scanning and Product Management, Rama Oruganti T’09, explains how 3D imaging, scanning, and printing come together ...

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Figuring Out Freemium: How B2B SaaS CEOs Should Assess the Freemium Opportunity

Software-as-a-service (SaaS) product adoption has exploded over the past 10 years, with the average business spending $343K on SaaS products in 201...

Retrospective: Fireside Chat with Niraj Shah, CEO of Wayfair

On October 7, the Center for Digital Strategies hosted Wayfair co-founder and CEO Niraj Shah for a fireside chat with the center’s Faculty Direc...

Uber, Lyft Face Serious Challenges to Their Business Models

We started this week’s conversation with the following prompt: “The City of Seattle recently announced it would require Uber and Lyft to pay the d...

Microsoft ZeniMax Acquisition is Smart Digital Strategy

Microsoft’s acquisition of ZeniMax shows how far the company has come under CEO Satya Nadella in understanding the future of technology business mod...

Our Take on Apple’s Disruption of IDFA and Digital Ad Tracking

A key topic for discussion this fall (and especially this week) is centered on data privacy and a feature embedded into the forthcoming iOS14 update t...

Walmart+ Demonstrates a Patient, Focused Digital Strategy

On Tuesday, Walmart announced the launch date for its new membership platform, Walmart+. At the Center for Digital Strategies, we spend a lot of time ...

Driving Innovation: Strategies for the Autonomous Vehicle Sector

The autonomous vehicle industry is marching, slowly but inexorably, towards a world in which cars may no longer need humans behind the steering wheel....

Online Only No More: The Venture-Fueled Resurgence of Stores

For digitally native brands, what factors motivate their decision to open brick-and-mortar locations? Join CDS MBA Fellow Emily Fox T’20 as she ...

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Playbook: Go-to-Market Strategies for Mobile Gaming Studios

The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...

Chatbots and the Strategic Value of Conversational Marketing

Drift VP of Operations, Will Collins T’16, explains chatbots and the impact of conversational marketing in B2B.

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Voice Technology in Healthcare

Presentation by CDS MBA Fellow, Jenna Romeo T’19, delivers a roadmap outline how large tech companies can and should develop voice tech user int...

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Making the Transition to Freemium

How should B2B SaaS companies assess the viability of freemium business model development at their company? CDS MBA Fellow, Ryan Milligan T’19, help...

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Digital Deep Dive: Center for Digital Strategies Visits China

In our first meeting as second year CDS MBA Fellows this past fall, we crowdsourced a list of “must know” technology companies: Ping An, an insura...

The Future of HubSpot: A Discussion with Co-Founder and CEO, Brian Halligan

In this fireside chat, moderated by Tuck Professor Lauren Grewal, HubSpot Co-Founder and CEO, Brian Halligan, shares his views on the company’s grow...

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Powering the Clean Energy Revolution Using Blockchain Technology

CleanEnergyBlockchainNetwork Co-founder and VP, Frank Curran, discusses how the organization serves electricity users, utilities and ISOs by creating ...

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Self-driving Cars and the Future of the Automotive Sector

Tuck alumnus, Stern NYU Professor, and Automotive Industry Director for Google, Kyle Keogh discusses the future of the auto sector and the impact emer...

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Chatbots and the Strategic Value of Conversational Marketing

Drift VP of Operations, Will Collins T’16, talks about chatbots and the impact of conversational marketing on business. Conversational marketing is ...

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Autonomous Vehicle and its Value Creation to User Experience with Robin Hwang T’18

The promise of autonomous vehicles is immense and the race to build the dominant platform is in full swing in Silicon Vally and around the globe. Howe...

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Reaching the Next Billion: Emerging Markets with Sravya Yeleswarapu T’18

Emerging markets offer companies new customers and opportunities for growth, but how should companies enter emerging markets? MBA Fellow, Sravya Yeles...

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Consumer Internet & the Strategic Importance of Hardware with Jodine Gordon T’18

As software eats the world, what role does hardware play in enabling business strategy? MBA Fellow, Jodine Gordon T’18 tackled that question in her ...

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The Ripple Effect on Cryptocurrency

Today the world sends more than $155 trillion across borders. Yet, the underlying infrastructure is dated and flawed. Ripple connects banks, payment p...

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The Future of Education might be Khan Academy

Instead of just mindless entertainment, watching YouTube videos occasionally results in me learning something interesting. We at the Center for Digita...