Digital Business Models

Digital business models refer to leveraging digital technologies to either transform or create new businesses, go-to-market approaches, and/or product and service combinations. This often results in a redefinition or reordering of the value chain and/or approach to the customer, thus altering or offering a new customer value proposition or new monetization path. At the CDS, we seek to understand the nature and type of these changes in model or approach and the role technology plays in enabling them.

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11 Predictions for the Future of B2B Product Marketing

The world of B2B product marketing continues to accelerate at a breakneck pace. It can be hard to keep up with everything. All of this change caused C...

Digital Therapeutics: The Future of Digital Health Tools and Virtual Care

Digital therapeutics (DTx) are an increasingly attractive field from a patient, provider, and investor perspective. Utilization of virtual care and di...

Driving Innovation: Strategies for the Autonomous Vehicle Sector

The autonomous vehicle industry is marching, slowly but inexorably, towards a world in which cars may no longer need humans behind the steering wheel....

Playbook: Go-to-Market Strategies for Mobile Gaming Studios

The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...

Chatbots in Enterprise System Management

Chatbots in Enterprise System Management CDS MBA Fellow, Mike Hanley T’19, provides an overview of chatbot technology and explains how they can be u...

Figuring Out Freemium: How B2B SaaS CEOs Should Assess the Freemium Opportunity

Software-as-a-service (SaaS) product adoption has exploded over the past 10 years, with the average business spending $343K on SaaS products in 201...

Voice Technology in Healthcare

The growth in adoption of voice assistants and voice tech is projected to triple to 8 billion devices in use by 2023, and 50% of all searches are expe...

Exploring the Barriers to the Broad Adoption of Cloud Gaming

The global gaming market reached more than $107 billion in 2017, and with the global gaming population forecasted to reach 3 billion by 2021, major g...

Chatbots and the Strategic Value of Conversational Marketing

Drift VP of Operations, Will Collins T’16, explains chatbots and the impact of conversational marketing in B2B.

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IT-Enabled Products and Services and IoT

The European Chapter of the Roundtable on Digital Strategies convened at the headquarters of ABB Technology in Zurich, Switzerland, for a day-long dis...

Information Overload: Capitalizing on Big Data

The Britt Series focused on big data for the 2012–13 academic year because the amount of information in the world is growing at an unprecedented p...

Employing Consumer IT in Operations

EMPLOYING CONSUMER IT IN OPERATIONS: WILL IPADS SAVE MONEY, INCREASE EFFICIENCY, AND RAISE USER SATISFACTION? In 2012, the Swiss Federal Railway (SBB)...

Big Data: Capitalizing on the Potential

The Americas chapter of the Roundtable on Digital Strategies recently convened at Bechtel’s facilities in Glendale, Arizona, for a discussion of so...

Driving the Top Line

The European and Americas chapters of the Roundtable on Digital Strategies recently convened in Buchs, Switzerland for a discussion on how information...

Sotera Wireless

ViSi Mobile’s potential for value creation was clear to many and the complete system was now ready for sale. But success would require cooperation...

Ahead in the Cloud: The Impact of On Demand Software, Storage and Services

The Britt Technology Impact Series, offered by the Center for Digital Strategies, focused on cloud computing for the 2011-12 academic year because th...

Hospitals Should Not Adopt New Healthcare IT Program Too Quickly

The Centers for Medicare and Medicaid recently announced that Electronic Health Record incentive payments skipped past $6 billion, with over 122,000 p...

Cybersecurity: Risks, Mitigation and Collaboration

We convened a day-long workshop for Chief Information Security Officers (CISOs) at Kartause Ittingen in Warth, Switzerland. The topic of the day was ...

Meaningful Use of Electronic Health Record Systems and Process Quality of Care

Evidence from a Panel Data Analysis of U.S. Acute-Care Hospitals. Objective: To estimate the incremental effects of transitions in electronic health...

Mobility, Mobile Apps and Corporate Apps Deployment – Europe

The European Chapter of the Roundtable on Digital Strategies convened to discuss opportunities for better business performance through the developmen...

Hospitals Must Safeguard Patient Data

Like the challenge of controlling U.S. healthcare costs, safeguarding patient information has proved elusive. Currently, the basic functionality of ma...

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