11 Predictions for the Future of B2B Product Marketing
The world of B2B product marketing continues to accelerate at a breakneck pace. It can be hard to keep up with everything. All of this change caused C...
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Digital business models refer to leveraging digital technologies to either transform or create new businesses, go-to-market approaches, and/or product and service combinations. This often results in a redefinition or reordering of the value chain and/or approach to the customer, thus altering or offering a new customer value proposition or new monetization path. At the CDS, we seek to understand the nature and type of these changes in model or approach and the role technology plays in enabling them.
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The world of B2B product marketing continues to accelerate at a breakneck pace. It can be hard to keep up with everything. All of this change caused C...
moreDigital therapeutics (DTx) are an increasingly attractive field from a patient, provider, and investor perspective. Utilization of virtual care and di...
moreThe autonomous vehicle industry is marching, slowly but inexorably, towards a world in which cars may no longer need humans behind the steering wheel....
moreThe mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...
moreChatbots in Enterprise System Management CDS MBA Fellow, Mike Hanley T’19, provides an overview of chatbot technology and explains how they can be u...
moreSoftware-as-a-service (SaaS) product adoption has exploded over the past 10 years, with the average business spending $343K on SaaS products in 201...
moreThe growth in adoption of voice assistants and voice tech is projected to triple to 8 billion devices in use by 2023, and 50% of all searches are expe...
moreThe global gaming market reached more than $107 billion in 2017, and with the global gaming population forecasted to reach 3 billion by 2021, major g...
moreDrift VP of Operations, Will Collins T’16, explains chatbots and the impact of conversational marketing in B2B.
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The European Chapter of the Roundtable on Digital Strategies convened at the headquarters of ABB Technology in Zurich, Switzerland, for a day-long dis...
moreThe Britt Series focused on big data for the 2012–13 academic year because the amount of information in the world is growing at an unprecedented p...
moreEMPLOYING CONSUMER IT IN OPERATIONS: WILL IPADS SAVE MONEY, INCREASE EFFICIENCY, AND RAISE USER SATISFACTION? In 2012, the Swiss Federal Railway (SBB)...
moreThe Americas chapter of the Roundtable on Digital Strategies recently convened at Bechtel’s facilities in Glendale, Arizona, for a discussion of so...
moreThe European and Americas chapters of the Roundtable on Digital Strategies recently convened in Buchs, Switzerland for a discussion on how information...
moreViSi Mobile’s potential for value creation was clear to many and the complete system was now ready for sale. But success would require cooperation...
moreThe Britt Technology Impact Series, offered by the Center for Digital Strategies, focused on cloud computing for the 2011-12 academic year because th...
moreThe Centers for Medicare and Medicaid recently announced that Electronic Health Record incentive payments skipped past $6 billion, with over 122,000 p...
moreWe convened a day-long workshop for Chief Information Security Officers (CISOs) at Kartause Ittingen in Warth, Switzerland. The topic of the day was ...
moreEvidence from a Panel Data Analysis of U.S. Acute-Care Hospitals. Objective: To estimate the incremental effects of transitions in electronic health...
moreThe European Chapter of the Roundtable on Digital Strategies convened to discuss opportunities for better business performance through the developmen...
moreLike the challenge of controlling U.S. healthcare costs, safeguarding patient information has proved elusive. Currently, the basic functionality of ma...
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