Design Thinking for Strategic Innovation
This intent of this course is to provide the frameworks for understanding and making critical decisions in businesses based on innovation and creativity. The course examines:
- The generation of commercializable new ideas in both new ventures and existing organizations
- The challenges to building and maintaining an organization based on creativity and innovation
- Organizing models for generating new innovations
- Strategies in industries and markets based on creative products
With globalization decreasing barriers to entry, and increasing quick imitation, organizations are looking more and more to innovation as a driver for sustainable success.
In addition, innovation is the cornerstone of new ventures, and a way for entrepreneurs to create new and valuable organizations. The course should be of particular interest to those interested in managing a business where external or internal innovation is a necessity for competition; those interested in capitalizing on personal or organizational creativity; and those with potential careers in new business ventures and consulting for companies concerning new products and innovation.
Case Study – Legendary Entertainment – Film Making in the Age of Analytics
Case Study – Springfield Bank’s Mobile Strategy: Using Analytics to Influence the Next Generation
Case Study – Babylon Video: Product Design and Expansion in the Online Video Industry
Case Study – Attivio: Machine Learning for Strategic Insights