Strategic Change in the Turbulent Digital Age

Alva H. Taylor Associate Professor of Business Administration [Bio on Tuck]

Change has become the norm in today’s business environments. As such business strategies must be dynamic and address the need to be developed under situations of high uncertainty. Business change can be driven by technology, demographics, new innovations, financial shifts, governmental intervention, or unforeseen crises. Firms must thrive in environments where the basis of competition is changing rapidly. Competing on knowledge is critical as firms must compete on their ability to create and profit from new ideas, and require them to be able to adapt quickly to new conditions. In this course, we will begin to explore how successful managers can meet these challenges, and incorporate the ability to anticipate and respond to change into their business models and strategies successfully. Students will have the opportunity to explore these ideas in situations ranging from biotech firms to international banks to nightclubs. In this class, students will also have the opportunity to conduct a group project that explores in detail, issues concerning strategic action in turbulent situations.

Tuck Alumni Sharing Knowledge (TASK) Program
At Tuck, we are very fortunate to have an amazing group of alumni who are making their mark on the business world and who are committed to helping the growth and development of the next generation of Tuck alums.  The TASK program has been designed to leverage this amazing resource to enhance the learning process for our current students. TASK is comprised of a student course project where alumni are available to provide insights to industry trends, practices and challenges allowing students to delve more deeply into the issues they are evaluating. The program is being beta tested in spring of 2012 in Strategy in Turbulent Environments by Professor Alva Taylor, who originated the TASK concept. The goal of the class is to enable students to be better at making strategic decisions in fast-changing or very uncertain environments. Working groups are paired with an Alumni Advisor, giving them access to industry expertise.

Alumni from the following companies have volunteered to take part in TASK:

  • Acceleration Group
  • BBC
  • Continuum
  • Electronic Arts
  • ESPN
  • Facebook
  • Google
  • Intertrust Technologies
  • Media Ventures Group
  • Microsoft

Business Models and Monetization Panel

Professor Taylor moderates this panel of executives from AT&T, Disney and Qualcomm.

  • Professor Taylor moderated the "Mobile TV Value Chain" panel with Jonathan Barzilary, SVP at FLO TV; Matt Murphy, SVP at Disney and Dan York, EVP at AT&T; experience the panel here

  • A light moment is shared in preparation of the discussion.

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