John Chandler T’86
Former SVP & Chief Marketing Officer
MassMutual Life Insurance Co.
John Chandler T’86 is the former Senior Vice President and Chief Marketing Officer for Massachusetts Mutual Life Insurance Company. John was responsible for the customer experience, branding, advertising, digital eco-system, lead generation, social media, product marketing and community responsibility efforts of MassMutual, and key to his success was driving a digital and brand transformation in this 165 year-old, Fortune 100 mutual life insurance company over a 10-year period.
John continues to explore and champion similar digital transformation efforts in established companies, as he sees this investment as being critical to the long-term viability and success of even well established firms. His experience has fostered deep appreciation and insight that he hopes can help other leaders successfully navigate the cultural and financial challenges that digital and brand transformations represent.
Before joining MassMutual, John was Chief Marketing Officer at The Hanover Insurance Group, where he led a total company rebranding of the former Allmerica Financial Corporation. Prior to that, he held senior marketing and brand management positions in the US and Europe with leading consumer marketers Hasbro, Holiday Inn, Cadbury Schweppes, and Frito Lay.
John earned his bachelor’s degree at Trinity College in Hartford, CT and a Master’s in Business Administration from the Tuck School at Dartmouth College. John is an avid road cyclist, he is married to his T’86 classmate Pam, and they have two college graduate sons.
