DEP 2015 – Cambridge
The digital landscape is transforming the way we do business. The emergence of digital technologies has created unprecedented access to data and consumer information, while also offering new growth opportunities for businesses of all sizes.
To help entrepreneurs and business owners better understand and execute on the full potential of these technologies, Tuck Executive Education collaborated with Google to offer the Digital Excellence Program for Minority Entrepreneurs. This program—tailored to minority and underrepresented entrepreneurs—featured sessions that covered topics ranging from constructing a digital strategy, to marketing businesses online, to managing digital communities. It also included multiple intensive sessions on analytics.
Participants had multiple opportunities to access experts from Google and Tuck for one-on-one consultations to help them gain hands-on experience as they learn about topics like website design, Search Engine Optimization (SEO), and understanding what makes a digital business model successful.
The inaugural program took place from June 9 – 11, 2015 at Google’s Cambridge, MA office.