Specialist vs. Generalist Positioning
Topics: Operations
Firms choose to position themselves as either specialists in a niche field, or generalists. In this paper, the authors develop an analytic model to clarify how firms perform depending on their competitive strategic position.
Authors Ron Adner, Francisco Ruiz-Aliseda, and Peter Zemsky write on their findings in “Specialist versus Generalist Positioning: Demand Heterogeneity, Technology Scalability and Endogenous Market Segmentation”.
