Supply Chain Synchronizing Through Web-Centric Product Content Management
Topics: Supply Chain
M. Eric Johnson
ASCET, Volume 2
In the drive to improve supply chain performance, managers in diverse industries have achieved substantial gains by sharing information. Much of the excitement has focused on making inventory and product movement data transparent throughout the supply chain. More recently, companies have also found that sharing information related to market intelligence and promotional plans can dramatically improve forecasting, smoothing the replenishment process.
