Topic: Marketing / Sales

Digital Deep Dive: Center for Digital Strategies Visits China

Alison Dieringer, Yinong Ding, Alex Pandrangi, Patrick Wheeler

In our first meeting as second year CDS MBA Fellows this past fall, we crowdsourced a list of “must know” technology companies: Ping An, an insura...

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Fireside Chat: David Cancel, Co-founder and CEO, Drift

“Marketing today is all about algorithms and conversion rates instead of connecting with people. Let’s make it about people again.” ~Dav...

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Digital Deep Dive: China

This past December, the Center for Digital Strategies and a small group of T’19s traveled to Shanghai and Hangzhou, China to explore digital strateg...

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The Future of HubSpot: A Discussion with Co-Founder and CEO, Brian Halligan

In this fireside chat, moderated by Tuck Professor Lauren Grewal, HubSpot Co-Founder and CEO, Brian Halligan, shares his views on the company’s grow...

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Chatbots and the Strategic Value of Conversational Marketing

Drift VP of Operations, Will Collins T’16, talks about chatbots and the impact of conversational marketing on business. Conversational marketing is ...

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Fireside Chat: Brian Halligan, Co-founder and CEO of HubSpot

Brian Halligan Co-Founder and CEO HubSpot HubSpot Co-founder and CEO, Brian Halligan, will be on campus to visit Geoff Parker’s Platforms class on M...

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Chatbots and the Strategic Value of Conversational Marketing

Will Collins T’16 VP of Operations Drift Join the Drift VP of Operations, Will Collins T’16, for a discussion about chatbots and the impact of...

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DEP 2018 – Ann Arbor

Tuck School of Business and Google partner to help companies develop the tools to thrive in the ever evolving business and marketing world.   The...

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DEP 2018 – Austin

Tuck School of Business and Google partner to help companies develop the tools to thrive in the ever evolving business and marketing world.   The...

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Augmented Reality: The Savior or Slayer of Retail with Meghan Lynch T’18

Much has been written ab out the ‘Retail Apocalypse” and how best to survive as a brick and mortar store in the Age of Amazon. One solutio...

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Building A Digital Toolkit for Legacy Retailers with Stephanie Yera T’18

How should legacy retailers compete in the Age of Amazon? What capabilities should they prioritize to not only survive, but also to thrive when compet...

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Tech Bytes
Tech Bytes: February 15

Patrick Wheeler, Assistant Director

Malware Attacks Hits Olympic Games in South Korea This year’s Winter Olympic Games are a spectacle of technology. Earlier this week we reviewed the ...

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Digital Excellence: Small Pond Video Productions

Posted by Ross Dutille

Tuck School’s Center for Digital Strategies takes part in several Executive Education programs offered throughout the year, and in a number of locat...

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Center Co-Founder Explains Brain Hacking with Bill Maher on HBO

January 2018

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McNamee T’82 Urges Zuckerberg, in Blog, to Come Clean

October 2017

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How HubSpot Uses Automation to Help Humanize Sales and Marketing

Many SMBs grow their businesses by acquiring more customers and diversifying their product and service offerings. Unfortunately, it’s challenging fo...

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Tech Bytes
Tech Bytes: 10.03.2017

Patrick Wheeler, Assistant Director

Russian Operatives Used Corporate America’s Playbook to Target Voters New evidence shows that Russian operatives used the Facebook Custom Audiences ...

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Alumni Advisor, Roger Lynch T’95, Describes The Path Forward at Pandora

September 2017

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Tech Bytes
Tech Bytes: 09.20.2017

Patrick Wheeler, Assistant Director

Facebook’s Very Big Problem With Ads Platform Two major stories are causing heartburn for the Menlo Park social platform. The first, that Special Co...

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Humanizing Sales and Marketing through Deeper Automation

Matt Barber T’09 Customer Experience Lead Dan Wolchonok Senior Product Manager of Growth and Analytics Join the CDS for a talk with HubSpot abou...

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Lost in a Cab | You Should Listen To This

Ross A. Dutille, Program Coordinator

Have you ever left something in a cab? What is the first thing you do? Most of us would search google for the answer – such as “lost item ...

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Enhancing Live Events through Digital Customer Engagement

In this Britt Technology Impact Series session, Kurt Schneider, former Harlem Globetrotters CEO and WWE SVP of Marketing discussed the best practices ...

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Digital Customers: The Difference between Genuine Fans & Ticket Buyers

Digital technologies are the platforms we can use to connect with fans, but just as important is the message and brand you create to generate those ge...

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The Importance of Branding and Live Events

Live events are no longer a “2D experience”. Digital technology allows companies and brands to create 3D touchpoints that enhance event experience...

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