Topic: Marketing / Sales

Connected Fitness in a Post-COVID World

In 2020 the COVID-19 pandemic forced the closure of many gyms, driving millions of subscribers to connected fitness companies like Peloton, Mirror, an...

The Future of the Automotive and Mobility Sector with Kyle Keogh T’99

February 9th, 2023 The automotive sector is quickly evolving, but what will it look like in the future? The Center for Digital Strategies welcomed Kyl...

The Future of Product Marketing

The world of B2B product marketing continues to accelerate at a breakneck pace. It can be hard to keep up with everything. All of this change caused C...

Brand Marketing for Mobile Games

The mobile gaming industry generated an estimated $77.2B of revenue in 2020, and is estimated to surpass the $100B mark by 2023. Interest in mobile g...

11 Predictions for the Future of B2B Product Marketing

The world of B2B product marketing continues to accelerate at a breakneck pace. It can be hard to keep up with everything. All of this change caused C...

Digital Drop-in: Kaia Crowe T’16, Director of Product Marketing, WeTransfer

Kaia Crowe T’16 Director of Product Marketing WeTransfer The CDS is excited to welcome Kaia Crowe T’16, Director of Product Marketing at WeTra...

Digital Safari: Health Tech and Media

On Friday, October 23, the Center for Digital Strategies and the Center for Health Care are excited to host the first-ever Digital Safari for Fellows ...

Balancing Privacy, Trust, and Mobile Marketing

Balancing Privacy, Trust, and Mobile Marketing Please join the Center for Digital Strategies in welcoming Forrester B2C Analyst Stephanie Liu to Tuck!...

Salesforce and Slack: What it May Mean for the Future of Enterprise Tech

Patrick Wheeler, Joe McDonald

On: December 9th, 2020

It’s been just over a week since Salesforce announced its plans to acquire Slack in a deal worth $27 billion, and there is no shortage of opinions o...

The Pandemic as a Catalyst: Rapid Transformation for Future Success in Media and Healthcare

Keri Arslancan T'21 & Arleen Chien T'21

On: November 24th, 2020

On October 23, 2020, the Center for Digital Strategies (CDS) and Center for Health Care (CHC) hosted a pilot “Digital Safari,” bringing together C...

News Flash: Why Pay-to-Play Won’t Save News Desks

Krishna Desai T'21, Patrick Wheeler, Joe McDonald

On: October 23rd, 2020

The New York Times’ investigative team recently broke a story revealing 1,300 local new websites have been bought out by conservative media and PR g...

Balancing Privacy, Trust, and Mobile Marketing with Forrester

In a wide-ranging conversation, Stephanie Liu discuss her work at Forrester, specifically the ways we can balance privacy and trust in the context of ...

Microsoft ZeniMax Acquisition is Smart Digital Strategy

Patrick Wheeler, Joe McDonald

On: September 25th, 2020

Microsoft’s acquisition of ZeniMax shows how far the company has come under CEO Satya Nadella in understanding the future of technology business mod...

Our Take on Apple’s Disruption of IDFA and Digital Ad Tracking

Patrick Wheeler, Joe McDonald

On: September 11th, 2020

A key topic for discussion this fall (and especially this week) is centered on data privacy and a feature embedded into the forthcoming iOS14 update t...

Balancing Privacy, Trust, and Mobile Marketing

Balancing Privacy, Trust, and Mobile Marketing Please join the Center for Digital Strategies in welcoming Forrester B2C Analyst Stephanie Liu to Tuck!...

The Digital Innovation Lab: Key Decisions and Best Practices for Success

When does it make sense to create an innovation lab within an organization? And is it better to create the lab in or near the corporate headquarters o...

Digital Drop-In: Nick Bazarian T’15, Sr. PM, Innovation DBS Leader, Pantone

Nick Bazarian T’15 Senior Product Manager, Innovation DBS Leader Pantone Nick Bazarian T’15 is a Senior Product Manager for Pantone, respo...

Online Only No More: The Venture-Fueled Resurgence of Stores

For digitally native brands, what factors motivate their decision to open brick-and-mortar locations? Join CDS MBA Fellow Emily Fox T’20 as she ...

Playbook: Go-to-Market Strategies for Mobile Gaming Studios

The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...

Mobile Gaming Playbook

How should gaming companies approach the marketing, development, and release of their mobile games? In such a competitive environment, test audiences,...

The Future of China, Technology, and Innovation | A Discussion with Larry Weber

For years, the world has watched as China’s influence in technology and innovation have proliferated, yielding massive gains in annual GDP and econo...

Authentic Marketing: Strategically Connecting with Today’s Customer Amid a Crisis

What does it mean to be an authentic marketer? In a time where every company seems to have a splashy collection of some variation of “Mission, Visio...

Product Led Growth & The New SAAS Buying Committee

Alex Becker

On: January 30th, 2020

How do you evaluate enterprise software? A free trial? A sales demo? A Request For Proposal (RFP)? A recommendation?  The answer increasingly depends...

On the Ground in China: Witnessing Digital Transformation at a Global Scale

Patrick Wheeler, Joe McDonald

On: January 9th, 2020

In the last decade, it has become increasingly clear that the Bay Area has new competition for tech dominance. We’re not talking about Seattle, New ...