Topic: Marketing / Sales

Pillars of Trust: Methods for Managers to Avoid Losing Trust in the Digital Age

In today’s business environment, breaches of trust are questions of when, not if. Every business model and each business decision contain some ri...

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Making the Transition to Freemium

How should B2B SaaS companies assess the viability of freemium business model development at their company? CDS MBA Fellow, Ryan Milligan T’19, help...

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Unleashing the Power of Chatbots in the Enterprise

Presentation by CDS MBA Fellow, Mike Hanley T’19, provides an overview of chatbot technology and explains how they can be used by SaaS companies...

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Field Speaker Series: Product Management and Development at Drift

The Center for Digital Strategies will travel to Boston, MA to visit the Drift headquarters and learn about its approach to product management and dev...

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MBA Fellows Research Project Presentations

Each year, center MBA Fellows complete independent research projects with the assistance of the center team and alumni network. Projects result in wri...

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Student Roundtable Discussion with Yancey Spruill T’97

Yancey Spruill Former COO/CFO SendGrid The Center for Digital Strategies welcomes former SendGrid COO and CFO, Yancey Spruill T’97 back to Hanov...

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The End of Software with Drift Co-founder and CEO, David Cancel

Are we nearing “The end of software?” Drift Co-Founder and CEO, David Cancel, thinks that might just be the case. In this fireside chat, m...

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Student Discussion of Center Digital Deep Dive Trip to China

The Center for Digital Strategies traveled to Shanghai and Hangzhou, China in December of 2018 to immerse students in the Chinese tech scene and learn...

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Digital Deep Dive: Center for Digital Strategies Visits China

Alison Dieringer, Yinong Ding, Alex Pandrangi, Patrick Wheeler

In our first meeting as second year CDS MBA Fellows this past fall, we crowdsourced a list of “must know” technology companies: Ping An, an insura...

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The End of Software: A Fireside Chat with Drift Co-founder and CEO, David Cancel

“Marketing today is all about algorithms and conversion rates instead of connecting with people. Let’s make it about people again.” ~Dav...

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Digital Deep Dive: China

This past December, the Center for Digital Strategies and a small group of T’19s traveled to Shanghai and Hangzhou, China to explore digital strateg...

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The Future of HubSpot: A Discussion with Co-Founder and CEO, Brian Halligan

In this fireside chat, moderated by Tuck Professor Lauren Grewal, HubSpot Co-Founder and CEO, Brian Halligan, shares his views on the company’s grow...

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Chatbots and the Strategic Value of Conversational Marketing

Drift VP of Operations, Will Collins T’16, talks about chatbots and the impact of conversational marketing on business. Conversational marketing is ...

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Fireside Chat: Brian Halligan, Co-founder and CEO of HubSpot

Brian Halligan Co-Founder and CEO HubSpot HubSpot Co-founder and CEO, Brian Halligan, will be on campus to visit Geoff Parker’s Platforms class on M...

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Chatbots and the Strategic Value of Conversational Marketing

Will Collins T’16 VP of Operations Drift Join the Drift VP of Operations, Will Collins T’16, for a discussion about chatbots and the impact of...

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DEP 2018 – Ann Arbor

Tuck School of Business and Google partner to help companies develop the tools to thrive in the ever evolving business and marketing world.   The...

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DEP 2018 – Austin

Tuck School of Business and Google partner to help companies develop the tools to thrive in the ever evolving business and marketing world.   The...

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Augmented Reality: The Savior or Slayer of Retail with Meghan Lynch T’18

Much has been written ab out the ‘Retail Apocalypse” and how best to survive as a brick and mortar store in the Age of Amazon. One solutio...

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Building A Digital Toolkit for Legacy Retailers with Stephanie Yera T’18

How should legacy retailers compete in the Age of Amazon? What capabilities should they prioritize to not only survive, but also to thrive when compet...

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Tech Bytes
Tech Bytes: February 15

Patrick Wheeler, Assistant Director

Malware Attacks Hits Olympic Games in South Korea This year’s Winter Olympic Games are a spectacle of technology. Earlier this week we reviewed the ...

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Digital Excellence: Small Pond Video Productions

Posted by Ross Dutille

Tuck School’s Center for Digital Strategies takes part in several Executive Education programs offered throughout the year, and in a number of locat...

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Center Co-Founder Explains Brain Hacking with Bill Maher on HBO

January 2018

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McNamee T’82 Urges Zuckerberg, in Blog, to Come Clean

October 2017

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How HubSpot Uses Automation to Help Humanize Sales and Marketing

Many SMBs grow their businesses by acquiring more customers and diversifying their product and service offerings. Unfortunately, it’s challenging fo...

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