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Augmented Reality: The Savior or Slayer of Retail with Meghan Lynch T’18

Topics: Apps Customer eCommerce Marketing / Sales Virtual Reality

Much has been written ab out the ‘Retail Apocalypse” and how best to survive as a brick and mortar store in the Age of Amazon. One solution coming to the forefront is to leverage the emerging technology of augmented reality (AR) to grow in-store interest via technology. But is AR the savior for retail?

MBA Fellow, Meghan Lynch T’18 assessed the ways retailers are deploying AR in stores, and evaluates the central question, is AR a savior or a slayer of retail?

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