Autonomous Vehicle and its Value Creation to User Experience with Robin Hwang T’18
The promise of autonomous vehicles is immense and the race to build the dominant platform is in full swing in Silicon Vally and around the globe. However, most companies do not see themselves as directly impacted by autonomous vehicle development and adoption. MBA Fellow, Robin Hwang T’18, challenges that thinking by offering a framework that explains how future adoption of the technology will open up new business opportunities extending well beyond the mobility and transportation sectors.
Watch Robin present findings from his research, or read the full report focusing on user experience and business model innovation resulting from the development of autonomous vehicles.