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Building A Digital Toolkit for Legacy Retailers with Stephanie Yera T’18

Topics: Big Data / Analytics Customer eCommerce Enterprise IT Marketing / Sales Products / Services

How should legacy retailers compete in the Age of Amazon? What capabilities should they prioritize to not only survive, but also to thrive when competing against such a large ecommerce competitor? MBA Fellow, Stephanie Yera T’18 created a framework that prioritizes business capabilities and lays out a pathway for retailers looking to compete head-to-head with companies like Amazon. Watch her present research findings and read her full research paper, Toolkit for Legacy Retailers to Optimize their Shopper Engagement.

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