Building A Digital Toolkit for Legacy Retailers with Stephanie Yera T’18
How should legacy retailers compete in the Age of Amazon? What capabilities should they prioritize to not only survive, but also to thrive when competing against such a large ecommerce competitor? MBA Fellow, Stephanie Yera T’18 created a framework that prioritizes business capabilities and lays out a pathway for retailers looking to compete head-to-head with companies like Amazon. Watch her present research findings and read her full research paper, Toolkit for Legacy Retailers to Optimize their Shopper Engagement.