Connected Fitness in a Post-COVID World
In 2020 the COVID-19 pandemic forced the closure of many gyms, driving millions of subscribers to connected fitness companies like Peloton, Mirror, and Zwift. Now, as the pandemic eases, these companies have seen subscribers churn from their platforms, leaving them in difficult financial and strategic positions. How can connected fitness companies rethink their strategies to reacquire companies and reinvigorate their businesses?
Watch this research presentation by CDS Fellow, Andrew Chen T’23, to learn three key strategies connected fitness companies should deploy to move forward and grow their businesses.