Digital Customer Experience at Fidelity Investments
Amanda Lynch Hegge T’10, spoke as a part of the CDS’s Britt Technology Impact Series focused on the digital customer. In this talk, she touches on topics such as:
- Digital analytics and it’s role in driving strategy
- The importance of being customer centric
- Digital product development and incremental change
- How business and tech interact in agile development
Amanda Hegge T’10’s career has been deeply engulfed in the digital world. In 2016, she joined Fidelity Investments and is a Digital Product Director. She focuses on improving the site experience for customers and better integrating the firm’s guidance offerings.