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Digital Customer Experience at Fidelity Investments

Topics: Big Data / Analytics Customer Products / Services

Amanda Lynch Hegge T’10, spoke as a part of the CDS’s Britt Technology Impact Series focused on the digital customer. In this talk, she touches on topics such as:

  • Digital analytics and it’s role in driving strategy
  • The importance of being customer centric
  • Digital product development and incremental change
  • How business and tech interact in agile development

Amanda Hegge T’10’s career has been deeply engulfed in the digital world. In 2016, she joined Fidelity Investments and is a Digital Product Director. She focuses on improving the site experience for customers and better integrating the firm’s guidance offerings.

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