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Food Traceability: A Framework for Transparency Through Company Values and Technology

Topics: Communications Entrepreneurial Tech Marketing / Sales Supply Chain

Discover the transformative potential of food traceability with T’24 MBA Fellow Mariana Candela’s compelling final research presentation. Learn how integrating transparency into the supply chain as a core business value can drive consumer loyalty and premium pricing. Mariana outlines the shift from a reactive to a proactive approach to food safety, propelled by increasing consumer demand, regulatory pressures, and technological advancements. Her presentation provides insights into successful traceability implementations and explores a robust framework for responsible practices. Ideal for food brand executives and industry leaders, her findings include a strategic roadmap to leveraging traceability for competitive advantage. Watch now to position your brand at the forefront of industry innovation and consumer trust.

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