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How HubSpot Uses Automation to Help Humanize Sales and Marketing

Topics: Big Data / Analytics Customer Marketing / Sales

Many SMBs grow their businesses by acquiring more customers and diversifying their product and service offerings. Unfortunately, it’s challenging for sales and marketing professionals to keep up with that growth, as they are asked to increase client and prospect counts as well as learn an ever-expanding product and service lineup. HubSpot explores how the secret to maintaining a human touch to SMB sales and marketing is the better use of data and increased automation.

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