Mobile Gaming Playbook
Topics: Cloud Computing Consumerization of IT Culture eCommerce Gamification Marketing / Sales Mobile
How should gaming companies approach the marketing, development, and release of their mobile games? In such a competitive environment, test audiences, core KPIs, and robust marketing strategies are the core differentiators between a flop and a runaway success in mobile gaming. Center for Digital Strategies Fellows Nadeem Almoayyed T’20, Kathy Liao T’20, and Ivan Zakharov T’20 worked with Google’s gaming team to provide them with actionable insights into the current mobile gaming market.