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Reaching the Next Billion: Emerging Markets with Sravya Yeleswarapu T’18

Topics: Customer eCommerce Global Governance Infrastructure Mobile Operations Process Management

Emerging markets offer companies new customers and opportunities for growth, but how should companies enter emerging markets? MBA Fellow, Sravya Yeleswarapu T’18 focused her research on discovering whether leading with digital entry is the right strategy, and which markets present growth opportunities that are ripe for multinational corporations.

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