Social Media & Live Event Brand Risks
Topics: Culture Customer Marketing / Sales Social
Harlem Globetrotters used social media to “allow a new generation to see, access, and fall in love with the brand itself”. Learn how the company evolved the business model to allow fans to engage with the brand and content.
In this Britt Technology Impact Series session, Kurt Schneider, former Harlem Globetrotters CEO and WWE SVP of Marketing discussed the best practices of enhancing live events through digital customer engagement.
The Britt Technology Impact Series provides Tuck School of Business MBA candidates and the Tuck and Dartmouth communities with insights into how changes in technology affect individuals, impact enterprises and reshape industries. The series explores a different theme each academic year through events including panel discussions with industry leaders, one-on-one meetings with executives, and academic seminars. The 2016-2017 series focuses on “Digital Customers: The Changing Dynamics of Business”
The program is made possible by a generous donation from Glenn Britt T’72, former Chairman, President & CEO of Time Warner Cable.
