The Future of Product Marketing
Topics: Marketing / Sales
The world of B2B product marketing continues to accelerate at a breakneck pace. It can be hard to keep up with everything. All of this change caused CDS Fellow Alexander Becker T’21 to ask the question: What will B2B Product Marketing look like in 5 years?
Alex distills his learnings from over 25 interviews with leaders in the PMM world into 11 Predictions for the Future of B2B marketing in his new eBook, as well as his high-level synopsis.