digital strategies. competitive advantage.


  • Playbook: Go-to-Market Strategies for Mobile Gaming Studios

    The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger companies have entire teams dedicated to managing and optimizing their mobile offerings, but smaller developers often do not have the same resources and institutional knowledge. What lessons can mobile game developers learn from AAA game studios to be more effective?

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  • Deepfakes: Detection and Prevention in the Era of “Fake News”

    What are deepfakes? What can companies and their leadership teams do to prepare themselves for a future where deepfake technology is so accessible and easy-to-use that bad actors can create convincing videos in a matter of hours?

  • The Future of China, Technology, and Innovation

    China’s influence acceleration of technology and innovation growth has fueled massive gains in GDP and economic power. But in a rapidly changing world amid a global pandemic, what does the future hold for China in terms of technology and innovation?

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The Glassmeyer/McNamee Center for Digital Strategies (CDS) at the Tuck School of Business helps leaders better understand the impact of digital technologies on business strategy, enabling them to ask the right questions when faced with critical decisions. We craft learning opportunities and nurture diverse communities of thought leaders to grow understanding of the complexities of modern organizations and their relation to employees, ecosystems, markets, and society.

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The Center aspires to influence the development of leaders who understand the widespread impact of all elements of digital business on people’s lives, and the implications for the future. It is a prominent hub of curated digital strategies knowledge for students, executives, alumni, and academics. It also provides thought leadership and encourages critical analysis of the status quo understanding of digital strategies for the Tuck community.

Our People: A Diverse Group of Amazing Thinkers