digital strategies. competitive advantage.

Features

  • Playbook: Brand Marketing for Mobile Games

    Recent changes by mobile platforms and changing customer demands greatly impact performance marketing, forcing gaming companies to develop brand marketing capabilities. What lessons can mobile game developers learn from AAA game studios to be more effective at building brand?

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  • Growth, Strategic Partnerships, and Social Media with ByteDance

    ByteDance, parent of TikTok, has grown incredibly quickly in the U.S. Much of its success can be attributed to a divergent strategy on content and content partnerships. Learn how the company builds strategic partnerships to grow the social platform.

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  • Fireside Chat with Eric Ly, Co-Founder, LinkedIn

    LinkedIn co-founder, Eric Ly, shares shares his thoughts on disinformation and social media, trust, and technology, as well as his own career path through talent solutions.

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CDS Office Homepage

Mission

The Glassmeyer/McNamee Center for Digital Strategies (CDS) at the Tuck School of Business helps leaders better understand the impact of digital technologies on business strategy, enabling them to ask the right questions when faced with critical decisions. We craft learning opportunities and nurture diverse communities of thought leaders to grow understanding of the complexities of modern organizations and their relation to employees, ecosystems, markets, and society.

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Vision

The Center aspires to influence the development of leaders who understand the widespread impact of all elements of digital business on people’s lives, and the implications for the future. It is a prominent hub of curated digital strategies knowledge for students, executives, alumni, and academics. It also provides thought leadership and encourages critical analysis of the status quo understanding of digital strategies for the Tuck community.

Our People: A Diverse Group of Amazing Thinkers