Britt Technology Impact Series

Location-Based Services

March 3, 2010 • Tuck Campus

Location-Based Services

Britt Technology Impact Series

• Tuck Campus

March 3, 2010

Location-Based Services PhotoMargot Carlson Delogne
VP of Global Communications
Tele Atlas

Margot Carlson Delogne is Vice President of Global Communications for Tele Atlas, the mapping business unit of location and navigation solutions leader TomTom. She is responsible for the company’s corporate marketing communications and public relations activities, as well as for TomTom’s communications activities in the Americas. Before joining Tele Atlas, Margot was an independent consultant advising primarily European based companies on launching new services worldwide. She has been in communications roles at business-to-business companies for more than 20 years, including at Dun and Bradstreet Software and Progress Software. She holds a bachelor of science degree in Public Relations from the University of Evansville in Indiana and a master of science degree in corporate communications from Boston University.

Students were able to inquire about the many ways TomTom acquires global information for their mapping products. The full room competed to win a hand held GPS TomTom after listening to Margot’s extensive LBS experience.

About Tele Atlas

Tele Atlas is the licensing business unit of TomTom N.V., the world’s leading provider of location and navigation solutions. Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. Tele Atlas maps rate highest in terms of quality and reliability in certified tests. They are updated daily with the insight of a community of millions of GPS system users worldwide, who along with the company’s unmatched network of sources help to track and validate changes in real time. For more information, visit Tele Atlas is a business unit of TomTom N.V. (AEX: TOM2)

Interview with Margo Carlson DeLonge, VP, Global Communications, Tele Atlas

Interviewed by CDS Fellow, Daniel Hawkins T’10

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