Digital Business Models

Digital business models refer to leveraging digital technologies to either transform or create new businesses, go-to-market approaches, and/or product and service combinations. This often results in a redefinition or reordering of the value chain and/or approach to the customer, thus altering or offering a new customer value proposition or new monetization path. At the CDS, we seek to understand the nature and type of these changes in model or approach and the role technology plays in enabling them.

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Figuring Out Freemium: How B2B SaaS CEOs Should Assess the Freemium Opportunity

Software-as-a-service (SaaS) product adoption has exploded over the past 10 years, with the average business spending $343K on SaaS products in 201...

Exploring the Barriers to the Broad Adoption of Cloud Gaming

The global gaming market reached more than $107 billion in 2017, and with the global gaming population forecasted to reach 3 billion by 2021, major g...

Voice Technology in Healthcare

The growth in adoption of voice assistants and voice tech is projected to triple to 8 billion devices in use by 2023, and 50% of all searches are expe...

Playbook: Go-to-Market Strategies for Mobile Gaming Studios

The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...

Mobile Gaming Playbook

How should gaming companies approach the marketing, development, and release of their mobile games? In such a competitive environment, test audiences,...

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Simple Value Proposition, Complex Digital Strategies

What is your clear promise to your customers, your clients, your constituents? That’s the question Professor Alva Taylor, Faculty Director of th...

Creating a Digital-First Strategy

In a recent article in Stanford Social Innovation Review, CDS Faculty Director Alva Taylor was quoted in an article about how non-profit organization...

Tech 101: Learning Series Teaches Tech Fundamentals to Future General Managers

Over the past several years, the Center for Digital Strategies heard from Tuck students and alumni that some students need to learn the basics of the ...

Chatbots in Enterprise System Management

Chatbots in Enterprise System Management CDS MBA Fellow, Mike Hanley T’19, provides an overview of chatbot technology and explains how they can be u...

Figuring Out Freemium: How B2B SaaS CEOs Should Assess the Freemium Opportunity

Software-as-a-service (SaaS) product adoption has exploded over the past 10 years, with the average business spending $343K on SaaS products in 201...

Voice Technology in Healthcare

The growth in adoption of voice assistants and voice tech is projected to triple to 8 billion devices in use by 2023, and 50% of all searches are expe...

Chatbots and the Strategic Value of Conversational Marketing

Drift VP of Operations, Will Collins T’16, explains chatbots and the impact of conversational marketing in B2B.

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Exploring the Barriers to the Broad Adoption of Cloud Gaming

The global gaming market reached more than $107 billion in 2017, and with the global gaming population forecasted to reach 3 billion by 2021, major g...

Pillars of Trust: Methods for Managers to Avoid Losing Trust in the Digital Age

In today’s business environment, breaches of trust are questions of when, not if. Every business model and each business decision contain some ri...

5G Use Cases: Hype vs. Reality

Presentation by CDS MBA Fellow, Nikilesh Eswarapu T’19, provides an overview of hyped 5G use cases and evaluates each for feasibility to help you av...

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Voice Technology in Healthcare

Presentation by CDS MBA Fellow, Jenna Romeo T’19, delivers a roadmap outline how large tech companies can and should develop voice tech user int...

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Making the Transition to Freemium

How should B2B SaaS companies assess the viability of freemium business model development at their company? CDS MBA Fellow, Ryan Milligan T’19, help...

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Digital Deep Dive: Center for Digital Strategies Visits China

In our first meeting as second year CDS MBA Fellows this past fall, we crowdsourced a list of “must know” technology companies: Ping An, an insura...

The Future of HubSpot: A Discussion with Co-Founder and CEO, Brian Halligan

In this fireside chat, moderated by Tuck Professor Lauren Grewal, HubSpot Co-Founder and CEO, Brian Halligan, shares his views on the company’s grow...

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Powering the Clean Energy Revolution Using Blockchain Technology

CleanEnergyBlockchainNetwork Co-founder and VP, Frank Curran, discusses how the organization serves electricity users, utilities and ISOs by creating ...

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Self-driving Cars and the Future of the Automotive Sector

Tuck alumnus, Stern NYU Professor, and Automotive Industry Director for Google, Kyle Keogh discusses the future of the auto sector and the impact emer...

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Chatbots and the Strategic Value of Conversational Marketing

Drift VP of Operations, Will Collins T’16, talks about chatbots and the impact of conversational marketing on business. Conversational marketing is ...

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Autonomous Vehicle and its Value Creation to User Experience with Robin Hwang T’18

The promise of autonomous vehicles is immense and the race to build the dominant platform is in full swing in Silicon Vally and around the globe. Howe...

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Reaching the Next Billion: Emerging Markets with Sravya Yeleswarapu T’18

Emerging markets offer companies new customers and opportunities for growth, but how should companies enter emerging markets? MBA Fellow, Sravya Yeles...

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