Digital Business Models

Digital business models refer to leveraging digital technologies to either transform or create new businesses, go-to-market approaches, and/or product and service combinations. This often results in a redefinition or reordering of the value chain and/or approach to the customer, thus altering or offering a new customer value proposition or new monetization path. At the CDS, we seek to understand the nature and type of these changes in model or approach and the role technology plays in enabling them.

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Features

Playbook: Go-to-Market Strategies for Mobile Gaming Studios

The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...

Computing in the 3rd Dimension: 3D Imaging, Scanning & Printing at HP, Inc.

HP, Inc. General Manager, 3D Scanning and Product Management, Rama Oruganti T’09, explains how 3D imaging, scanning, and printing come together ...

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Figuring Out Freemium: How B2B SaaS CEOs Should Assess the Freemium Opportunity

Software-as-a-service (SaaS) product adoption has exploded over the past 10 years, with the average business spending $343K on SaaS products in 201...

The Pandemic as a Catalyst: Rapid Transformation for Future Success in Media and Healthcare

On October 23, 2020, the Center for Digital Strategies (CDS) and Center for Health Care (CHC) hosted a pilot “Digital Safari,” bringing together C...

Twitch: A Tough Decision Demonstrates Long-Term Thinking

What should a business—and its leadership—do when antagonized by a third party? When thinking about the wider value chain, is there enough value t...

Retrospective: Fireside Chat with Niraj Shah, CEO of Wayfair

On October 8, the Center for Digital Strategies hosted Wayfair co-founder and CEO Niraj Shah for a fireside chat with the center’s Faculty Direc...

Uber, Lyft Face Serious Challenges to Their Business Models

We started this week’s conversation with the following prompt: “The City of Seattle recently announced it would require Uber and Lyft to pay the d...

Microsoft ZeniMax Acquisition is Smart Digital Strategy

Microsoft’s acquisition of ZeniMax shows how far the company has come under CEO Satya Nadella in understanding the future of technology business mod...

Our Take on Apple’s Disruption of IDFA and Digital Ad Tracking

A key topic for discussion this fall (and especially this week) is centered on data privacy and a feature embedded into the forthcoming iOS14 update t...

Walmart+ Demonstrates a Patient, Focused Digital Strategy

On Tuesday, Walmart announced the launch date for its new membership platform, Walmart+. At the Center for Digital Strategies, we spend a lot of time ...

Driving Innovation: Strategies for the Autonomous Vehicle Sector

The autonomous vehicle industry is marching, slowly but inexorably, towards a world in which cars may no longer need humans behind the steering wheel....

Chatbots and the Strategic Value of Conversational Marketing

Drift VP of Operations, Will Collins T’16, explains chatbots and the impact of conversational marketing in B2B.

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Online Only No More: The Venture-Fueled Resurgence of Stores

For digitally native brands, what factors motivate their decision to open brick-and-mortar locations? Join CDS MBA Fellow Emily Fox T’20 as she ...

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Playbook: Go-to-Market Strategies for Mobile Gaming Studios

The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...

Mobile Gaming Playbook

How should gaming companies approach the marketing, development, and release of their mobile games? In such a competitive environment, test audiences,...

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Simple Value Proposition, Complex Digital Strategies

What is your clear promise to your customers, your clients, your constituents? That’s the question Professor Alva Taylor, Faculty Director of th...

Creating a Digital-First Strategy

In a recent article in Stanford Social Innovation Review, CDS Faculty Director Alva Taylor was quoted in an article about how non-profit organization...

Lessons Learned: Silicon Slopes 2020

In late January 2020, the Center for Digital Strategies descended upon Salt Lake City, Utah, with 3 CDS Fellows for the Silicon Slopes Tech Summit. Si...

On the Ground in China: Witnessing Digital Transformation at a Global Scale

In the last decade, it has become increasingly clear that the Bay Area has new competition for tech dominance. We’re not talking about Seattle, New ...

Tech 101: Learning Series Teaches Tech Fundamentals to Future General Managers

Over the past several years, the Center for Digital Strategies heard from Tuck students and alumni that some students need to learn the basics of the ...

Chatbots in Enterprise System Management

Chatbots in Enterprise System Management CDS MBA Fellow, Mike Hanley T’19, provides an overview of chatbot technology and explains how they can be u...

Figuring Out Freemium: How B2B SaaS CEOs Should Assess the Freemium Opportunity

Software-as-a-service (SaaS) product adoption has exploded over the past 10 years, with the average business spending $343K on SaaS products in 201...

Voice Technology in Healthcare

The growth in adoption of voice assistants and voice tech is projected to triple to 8 billion devices in use by 2023, and 50% of all searches are expe...

Exploring the Barriers to the Broad Adoption of Cloud Gaming

The global gaming market reached more than $107 billion in 2017, and with the global gaming population forecasted to reach 3 billion by 2021, major g...