Playbook: Go-to-Market Strategies for Mobile Gaming Studios
The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...
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Digital business models refer to leveraging digital technologies to either transform or create new businesses, go-to-market approaches, and/or product and service combinations. This often results in a redefinition or reordering of the value chain and/or approach to the customer, thus altering or offering a new customer value proposition or new monetization path. At the CDS, we seek to understand the nature and type of these changes in model or approach and the role technology plays in enabling them.
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The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...
moreHP, Inc. General Manager, 3D Scanning and Product Management, Rama Oruganti T’09, explains how 3D imaging, scanning, and printing come together ...
watchSoftware-as-a-service (SaaS) product adoption has exploded over the past 10 years, with the average business spending $343K on SaaS products in 201...
moreThe Center for Digital Strategies welcomed alumnus, Bradley Webb T’16 to Hanover, NH in April of 2022 for a conversation about the practical app...
watchEarlier this spring, MBA Associates of the Center for Digital Strategies gathered to explore NFTs and the creator economy. Below is a recap of that di...
moreDigital therapeutics (DTx) are an increasingly attractive field from a patient, provider, and investor perspective. Utilization of virtual care and di...
watchThe world of B2B product marketing continues to accelerate at a breakneck pace. It can be hard to keep up with everything. All of this change caused C...
moreDigital therapeutics (DTx) are an increasingly attractive field from a patient, provider, and investor perspective. Utilization of virtual care and di...
moreThe Center for Digital Strategies at Tuck had the pleasure of hosting Eric Ly on February 24, 2021, for an intimate and informative discussion. In thi...
watchOn October 23, 2020, the Center for Digital Strategies (CDS) and Center for Health Care (CHC) hosted a pilot “Digital Safari,” bringing together C...
moreWhat should a business—and its leadership—do when antagonized by a third party? When thinking about the wider value chain, is there enough value t...
moreDrift VP of Operations, Will Collins T’16, explains chatbots and the impact of conversational marketing in B2B.
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On October 8, the Center for Digital Strategies hosted Wayfair co-founder and CEO Niraj Shah for a fireside chat with the center’s Faculty Direc...
moreWe started this week’s conversation with the following prompt: “The City of Seattle recently announced it would require Uber and Lyft to pay the d...
moreMicrosoft’s acquisition of ZeniMax shows how far the company has come under CEO Satya Nadella in understanding the future of technology business mod...
moreA key topic for discussion this fall (and especially this week) is centered on data privacy and a feature embedded into the forthcoming iOS14 update t...
moreOn Tuesday, Walmart announced the launch date for its new membership platform, Walmart+. At the Center for Digital Strategies, we spend a lot of time ...
moreThe autonomous vehicle industry is marching, slowly but inexorably, towards a world in which cars may no longer need humans behind the steering wheel....
moreFor digitally native brands, what factors motivate their decision to open brick-and-mortar locations? Join CDS MBA Fellow Emily Fox T’20 as she ...
watchThe mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...
moreHow should gaming companies approach the marketing, development, and release of their mobile games? In such a competitive environment, test audiences,...
watchWhat is your clear promise to your customers, your clients, your constituents? That’s the question Professor Alva Taylor, Faculty Director of th...
moreIn a recent article in Stanford Social Innovation Review, CDS Faculty Director Alva Taylor was quoted in an article about how non-profit organization...
moreIn late January 2020, the Center for Digital Strategies descended upon Salt Lake City, Utah, with 3 CDS Fellows for the Silicon Slopes Tech Summit. Si...
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