Digital Business Models

Digital business models refer to leveraging digital technologies to either transform or create new businesses, go-to-market approaches, and/or product and service combinations. This often results in a redefinition or reordering of the value chain and/or approach to the customer, thus altering or offering a new customer value proposition or new monetization path. At the CDS, we seek to understand the nature and type of these changes in model or approach and the role technology plays in enabling them.

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Features

Playbook: Go-to-Market Strategies for Mobile Gaming Studios

The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...

Computing in the 3rd Dimension: 3D Imaging, Scanning & Printing at HP, Inc.

HP, Inc. General Manager, 3D Scanning and Product Management, Rama Oruganti T’09, explains how 3D imaging, scanning, and printing come together ...

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Figuring Out Freemium: How B2B SaaS CEOs Should Assess the Freemium Opportunity

Software-as-a-service (SaaS) product adoption has exploded over the past 10 years, with the average business spending $343K on SaaS products in 201...

AI, ML, and Natural Language Processing with Bradley Webb T’16, Product & Growth Leader at Surge AI

The Center for Digital Strategies welcomed alumnus, Bradley Webb T’16 to Hanover, NH in April of 2022 for a conversation about the practical app...

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CDS Associates Explore: NFTs and the Creator Economy

Earlier this spring, MBA Associates of the Center for Digital Strategies gathered to explore NFTs and the creator economy. Below is a recap of that di...

Digital Therapeutics: The Future of Digital Health Tools and Virtual Care

Digital therapeutics (DTx) are an increasingly attractive field from a patient, provider, and investor perspective. Utilization of virtual care and di...

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11 Predictions for the Future of B2B Product Marketing

The world of B2B product marketing continues to accelerate at a breakneck pace. It can be hard to keep up with everything. All of this change caused C...

Digital Therapeutics: The Future of Digital Health Tools and Virtual Care

Digital therapeutics (DTx) are an increasingly attractive field from a patient, provider, and investor perspective. Utilization of virtual care and di...

Fireside Chat with Eric Ly, Co-Founder, LinkedIn

The Center for Digital Strategies at Tuck had the pleasure of hosting Eric Ly on February 24, 2021, for an intimate and informative discussion. In thi...

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The Pandemic as a Catalyst: Rapid Transformation for Future Success in Media and Healthcare

On October 23, 2020, the Center for Digital Strategies (CDS) and Center for Health Care (CHC) hosted a pilot “Digital Safari,” bringing together C...

Twitch: A Tough Decision Demonstrates Long-Term Thinking

What should a business—and its leadership—do when antagonized by a third party? When thinking about the wider value chain, is there enough value t...

Chatbots and the Strategic Value of Conversational Marketing

Drift VP of Operations, Will Collins T’16, explains chatbots and the impact of conversational marketing in B2B.

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Retrospective: Fireside Chat with Niraj Shah, CEO of Wayfair

On October 8, the Center for Digital Strategies hosted Wayfair co-founder and CEO Niraj Shah for a fireside chat with the center’s Faculty Direc...

Uber, Lyft Face Serious Challenges to Their Business Models

We started this week’s conversation with the following prompt: “The City of Seattle recently announced it would require Uber and Lyft to pay the d...

Microsoft ZeniMax Acquisition is Smart Digital Strategy

Microsoft’s acquisition of ZeniMax shows how far the company has come under CEO Satya Nadella in understanding the future of technology business mod...

Our Take on Apple’s Disruption of IDFA and Digital Ad Tracking

A key topic for discussion this fall (and especially this week) is centered on data privacy and a feature embedded into the forthcoming iOS14 update t...

Walmart+ Demonstrates a Patient, Focused Digital Strategy

On Tuesday, Walmart announced the launch date for its new membership platform, Walmart+. At the Center for Digital Strategies, we spend a lot of time ...

Driving Innovation: Strategies for the Autonomous Vehicle Sector

The autonomous vehicle industry is marching, slowly but inexorably, towards a world in which cars may no longer need humans behind the steering wheel....

Online Only No More: The Venture-Fueled Resurgence of Stores

For digitally native brands, what factors motivate their decision to open brick-and-mortar locations? Join CDS MBA Fellow Emily Fox T’20 as she ...

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Playbook: Go-to-Market Strategies for Mobile Gaming Studios

The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...

Mobile Gaming Playbook

How should gaming companies approach the marketing, development, and release of their mobile games? In such a competitive environment, test audiences,...

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Simple Value Proposition, Complex Digital Strategies

What is your clear promise to your customers, your clients, your constituents? That’s the question Professor Alva Taylor, Faculty Director of th...

Creating a Digital-First Strategy

In a recent article in Stanford Social Innovation Review, CDS Faculty Director Alva Taylor was quoted in an article about how non-profit organization...

Lessons Learned: Silicon Slopes 2020

In late January 2020, the Center for Digital Strategies descended upon Salt Lake City, Utah, with 3 CDS Fellows for the Silicon Slopes Tech Summit. Si...