Britt Technology Impact Series

Information Overload: Capitalizing on Big Data

The Britt Series focused on big data for the 2012–13 academic year because the amount of information in the world is growing at an unprecedented pace. This ever-widening flow of data is the byproduct of a digital, networked economy. New types of information and new combinations of data sets are yielding new insights. This “big data” is changing how technology can serve consumers and enterprises. The following summary highlights the unique perspectives offered by Britt Series speakers who are at the forefront of working with big data and, as such, in developing new ways to examine and interact with our world.

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Big Data: The Information Explosion That Will Reshape Our World

September 18, 2012 • Tuck School of Business

Mike Gualtieri, principal analyst at Forrester, looked at what is driving exponential growth in information and what it means for consumers and enterp...

Digital Donkeys & Electronic Elephants: Campaigning with Big Data

October 26, 2012 • Tuck School of Business

Presented as part of Tuck’s student-run “Trends in Technology” Conference; this panel discussed the massive role of big data in poli...

Hollywood’s Rising Star: Turning Data into Dollars

November 8, 2012 • Tuck School of Business

Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique ins...

Getting To Know You: Big Brands & Big Data

February 7, 2013 • Tuck School of Business • TECH@TUCK

This year’s Tech@Tuck event focused on the advent and explosion of big data with visitors from Bluefly, Caesars Entertainment, Nordstrom, Maste...

Big Data In The Driver’s Seat: Revving Up The Auto Industry

Dr. John Ginder is the Manager of Systems Analytics and Environmental Services at one of the world’s most data-driven and data-rich companies &#...

Critical Care: Prescriptions For Marketing With Big Data

March 6, 2013 • Tuck School of Business

Robert Mead, SVP of Marketing at Aetna and Michael Palmer, Head of Innovation at Aetna visited Tuck to discuss the use of big data and marketing....

Big Data Startups: Small Operations, Large Impact

May 1, 2013 • Tuck School of Business

Andy Palmer T’94 is a serial entrepreneur who specializes in accelerating the foundation and growth of early-stage, mission-driven companies. H...

Tipping The Scale: Google & The Future Of Big Data

May 23, 2013 • Tuck School of Business

Google’s Senior Vice President and Chief Financial Officer, Patrick Pichette, visited Tuck to discuss big data....

Information Overload: Capitalizing on Big Data Overview

August 17, 2013

The 2012–13 Britt Technology Impact Series examined the explosion of information emanating from our digital world. This phenomenon is often referred...


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