All Content – All PlacesMarch 3rd, 2011
Someone recently asked me why we use Twitter and YouTube and Facebook and podcasts and mobile apps and LinkedIn, given that we’re a research center at a top business school; they couldn’t see the connection.
Instead of offering the standard (but true) marketing response, “To increase brand awareness and distribute our content and learnings to a broader audience,” I said, “Because today, people chose how, when, where and on what device they consume content. We chose to offer our findings, expertise and learnings in the broadest sense possible in hopes that our constituents will remain personally connected to our efforts. And at the same time, we hopefully create conversations and strengthen all our relationships.”
I sort of impressed myself with that, sort of.
Would your response be similar?
Interesting “twitter cloud” of our follows, thanks to TwitterSheep.