Britt Technology Impact Series

Humanizing Sales and Marketing through Deeper Automation

Topics: Big Data / Analytics Marketing / Sales

September 15, 2017

Matt Barber T’09
Customer Experience Lead

Dan Wolchonok
Senior Product Manager of Growth and Analytics

Join the CDS for a talk with HubSpot about how data and automation are changing sales and marketing. Learn about the multitude of data available to HubSpot, and how they make sense of that data to drive better decisions, and how their strategy moves them deeper into automation based on product usage and feedback data.

MBA Fellow Alum Matt Barber T’09 is the Customer Experience Lead at HubSpot where he uses data and feedback to drive a deep understanding of HubSpot’s customers. Previously, Matt was at Fleetmatics, a SaaS provider of fleet tracking and optimization software that was sold to Verizon in July 2016 for $2.4 billion, where he was a Director of Product Management and Senior Manager of Corporate Development and Strategy. Prior to Fleetmatics, he spent 3 years at Deutsche Bank advising software and technology companies on IPOs and other corporate finance transactions. Matt is an alumni MBA Fellow of the CDS program.

Dan Wolchonok Yale SOM ‘13 is a Senior Manager of Growth and Analytics at HubSpot, where he is responsible for helping the product team more quantitatively. His team helps the product team and the rest of the organization gain insights through product usage data and customers’ success. He helped to start HubSpot’s new sales product division as both an engineer and product manager. Dan founded PrepWork, a personal digital assistant service while in business school. It was acquired by HubSpot in 2013. Prior to business school, he worked at Microsoft in enterprise search and as a consultant at PWC.


HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, 31,000+ customers in more than 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot’s software has helped companies worldwide change how they market and sell, while our innovative approach to company culture has helped redefine transparency and autonomy in the modern workplace.

September 15, 2017 | 12:00-1:00pm | Rosenwald Classroom

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