Rentrak and the Evolution of TV Advertising
Nathan Isaacson, T'15
Rentrak can tell advertisers highly precise, but anonymous, information about who is watching what shows, and what the demographic characteristics of ...
moreTag Archives: Big Data
Advice from Google CFO Patrick Pichette
Prof M. Eric Johnson, Associate Dean Tuck School of Business
We recently hosted Google CFO Patrick Pichette. In his talk, he argued that we often shoot too low, looking for 10-15% improvement when we should be s...
moreHealthcare IT: Better Living Through Transparency
Prof M. Eric Johnson, Associate Dean Tuck School of Business
Technology is controversial today in U.S. healthcare. Of course, it has given us many amazing life-saving treatments.
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Getting Personal with Big Data
Prof M. Eric Johnson, Associate Dean Tuck School of Business
The last two weeks have been a Big Data fest for the Center.
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Big Data: Nordstrom’s Innovation and Investment for the Future
HannahY, T'13
We have been thinking about the different ways that big data impacts our panelists coming for Tech at Tuck. In considering one of our visitors, Alexis...
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