Microsoft’s Xbox Gamble

Topics: Operations Organizational Structure Social

xbox | business school case study

John Greco T'02, under the supervision of Visiting Professor Melissa M. Appleyard
Length: 24 pages
Publication date: 2002
Case#: 6-0011

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In 2001, Microsoft released its first Xbox console, going head to head with the latest from Nintendo and Sony. Would the market accept the new platform that offered higher performance, but at a higher price than the competition? Could the market support three players? How would the gaming market evolve over time, and would it accommodate a broader strategy that extended beyond video games?

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