Polaroid: The i-Zone Brand
Richard A. D'Aveni, W. Andrew Mims T'02, assisted by Alison Corcoran T'86 and Jeff Walker T'98
Length: 26 pages
Publication date: 2001
Case#: 6-0007
To alleviate the strain that digital photography was putting on film sales, Polaroid began focusing on digital output, partnering with companies, such as Olympus, to produce digital/instant hybrids that create digital images and print instant photos. Polaroid was also working on a wireless, mobile device that would print digital photographs onto film, which, although similar to instant film in some respects, was a much higher-performance medium.
