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Balancing Privacy, Trust, and Mobile Marketing

Topics: Marketing / Sales Mobile Privacy

Balancing Privacy, Trust, and Mobile Marketing

Please join the Center for Digital Strategies in welcoming Forrester B2C Analyst Stephanie Liu to Tuck! In a wide-ranging conversation, Stephanie will discuss her work at Forrester, specifically the ways we can balance privacy and trust in the context of mobile marketing.

About Stephanie: Steph is an analyst serving B2C marketing professionals. Her research focuses on marketing technologies, including marketing resource management and mobile engagement automation, as well as customer trust and privacy. She helps Forrester clients understand and navigate the rapidly changing landscapes of martech and privacy. Her research topics cover methods for marketers to drive efficiency and apply customer data in privacy-safe ways.

Steph was previously a researcher on the B2C marketing team. She supported the team’s research on privacy, marketing technology, advertising, customer insights service providers, agencies, and corporate values.

Before joining Forrester, Steph was an account executive at public relations agency Archetype (formerly Text100). She supported B2B technology clients with their public relations and analyst relations and created contributed articles, press releases, blog posts, and other digital content.

Steph holds a BA with honors in international affairs from Northeastern University.

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