Experience Strategy: How it relates to what we are designing, and how we design it
March 28th, 2016
Experience Strategy: How it Relates to What We Are Designing, and How We Design It
Digital technology has enabled innovations that have a huge impact on business. But is technology alone all that is needed to be disruptive? The importance of design is central to digital transformation. It is the application of design thinking that allows digital technology to enable meaningful and transformative customer experiences that disrupt existing businesses.
Download the PDF of Patrick Kalaher’s D’91 presentation
About Patrick Kalaher: Patrick is Vice President, Technology Strategy at frog. For more than ten years, Patrick has consulted for leading high-tech, telecom, utility, and pharmaceutical firms, driving transformation and strategic product development from the executive suite down to line of business and operations. He is a systems architect by training, with over 19 years of experience in cloud computing, enterprise-wide SOA, and large-scale, internet, and M2M architecture. Patrick has an extensive background in product ideation, product strategy, and implementation across North America, Europe, and Asia.
About frog: Once heralded as a human-centered design firm that helped companies like Apple, Dell, Sony, and others thrive in the digital age, frog now focuses on large-scale UX and convergent collaborations with organizations like Microsoft and Disney to create new software applications, mobile products and connected experiences that blur the lines between physical and digital and shape an era of ubiquitous computing.
