Laura R. Kopczak, M. Eric Johnson
Length: 17 pages
Publication date: 2006
Case#: 6-0024

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Align Technology, makers of the highly successful orthodontic treatment Invisalign, was in the midst of a transition from a start-up venture to an established firm. With customer orders stepping up, Align outlined a multi-million dollar IT investment for a new execution system that would address the growing complexity of managing its multi-country operations.

This case study examines the challenges of manufacturing a mass customization product and the business case behind Align’s investment in a new enterprise information system to automate its supply chain.