Hasbro Interactive

Topics: Culture Customer

Hasbro Interactive Business School Case Study

Chris Trimble
Length: 16 pages
Publication date: 2004
Case#: 2-0021

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In the mid 1990s, Hasbro created Hasbro Interactive, a new business unit chartered to develop video games for PCs and other gaming systems based on Hasbro’s many toy and game brands. After a few successful years, ambitions for Hasbro Interactive escalated dramatically. Would all games in the future be interactive?

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